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NBCU Intros News Outcome-Based Measurement Program; Telcos Spend Big On Advertising Despite The Pandemic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Peacock Measures Its Feathers Ah, there’s nothing that says autumn like the fresh scent of outcome-based measurement on TV! NBCU now has a proprietary program called Total Investment Impact that tracks how ads drive sales, reports Digiday. The program also looks at how other, non-ad-related... Continue reading »
by AdExchanger // September 18th, 2020 //
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What’s The Best Multiscreen Attribution Study? It Depends On Your Campaign Goals.

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sona Pehlivanian, VP of addressable campaign management and operations at New York Interconnect.  As TV and video viewership fractures across platforms, channels and devices, marketers are shifting their TV buying plans to account for new... Continue reading »
by AdExchanger // September 3rd, 2020 //
»
US Video Ad Spend Booms; Walmart Tries Its Hand At Original Programming

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Stars Video ad spend in the United States will grow to $27.8 billion, about 25% of all digital ad spend, by 2020, according to eMarketer’s latest forecast. That’s a 30% growth spurt from 2017. Facebook will emerge as the big winner in the... Continue reading »
by AdExchanger // October 10th, 2018 //
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