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»Hungryroot

How Online Grocery Seller Hungryroot Benefits From Not Launching An Ad Platform

The country’s largest grocers are adapting to new shopping habits with a hybrid model that combines their brick-and-mortar footprint with online advertising platforms. Although Amazon paved the way with its ad platform and 2017 acquisition of Whole Foods, grocery giants, including Kroger and Walmart, are also investing heavily in sponsored search and programmatic. And now... Continue reading »
by James Hercher // September 15th, 2021 //
»
Hungryroot: ‘Our Real Growth Opportunity Comes From Retention, Not Acquisition’

The direct-to-consumer food space is hugely competitive. You’ve got the meal kit delivery guys such as Hello Fresh, Plated and Sun Basket; the online grocery delivery folks, including FreshDirect and Peapod from Stop & Shop; and Grubhub, DoorDash and Uber Eats for people who can’t be bothered with meal prep. And then there’s Hungryroot, a... Continue reading »
by Allison Schiff // November 27th, 2019 //
»
 

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