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»direct sales

Flipboard’s Programmatic Mantra: ‘Make Money, Maintain Quality’

Mobile programmatic is in the seventh-inning stretch: It’s come a long way, but there’s still a lot of work to do, says Rick Welch, head of programmatic advertising at Flipboard. In the three years since Welch joined the mobile news aggregation app from Condé Nast in late 2016, more open exchange-oriented players have hit the... Continue reading »
by Allison Schiff // June 26th, 2019 //
»
After Ad Tech Spending Spree, It’s Time For Cheetah Mobile To Go To Market

Cheetah Mobile’s been on the prowl for ad tech since 2015, when it paid $58 million for French mobile performance marketing company MobPartner. The MobPartner acquisition is the cornerstone of Cheetah’s plan to transform itself from utility app publisher into a mobile ad vendor with global chops. Cheetah’s vision became clearer when it took the... Continue reading »
by Allison Schiff // October 6th, 2016 //
»
In Mobile, Direct Sales Wins Out Against The Open Exchange

Despite a surge in programmatic buying for mobile ads, a recent Forrester report cautions that challenges unique to mobile advertising make direct sales away from open marketplaces the preferred buying method for the foreseeable future. Based on interviews with 21 industry executives, mobile marketing analyst Jennifer Wise wrote in her report – “Mobile Advertising: It’s Time to... Continue reading »
by Chris Swanicke // April 16th, 2014 //
»
Hearst CRO Welker Eyes 'Paradigm Shift' For Publishers In Programmatic

In 2012 major publishers’ wariness of programmatic advertising began to thaw. As part of our 2013 predictions series, we  asked Kristine Welker, Hearst Digital Media’s Chief Revenue Officer, what she expects from coming next year. In essence, she sees the promise of brand dollars emerging more visibly as publishers help push the boundaries of exchange-based... Continue reading »
by David Kaplan // December 19th, 2012 //
»
 

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