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»cost per hour

Financial Times Talks Progress On Time-Based Buying

Since the beginning of the year, the Financial Times has been selling time-based ads, where the advertiser pays only for ads that have spent five seconds in view. It charges based on cost per hour (CPH). The Times decided to charge for an ad after five seconds because data from its viewability provider, Chartbeat, showed... Continue reading »
by Sarah Sluis // November 11th, 2015 //
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