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»broadcast

Impending Challenges In Advanced TV Could Complicate The Digital And Broadcast Team Divide

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James Moore, chief revenue officer at Simpli.fi. The introduction of connected TV (CTV) and streaming platforms has enriched consumers’ lives and pushed content to new heights, but on the back end, it has created a… Continue reading »
by AdExchanger // May 14th, 2020 //
»
TBS Applies A Programmer’s Touch To Platform Distribution

TBS and TNT try to be “brands that live outside of television,” said Karina Kogan, SVP of digital media and products for the two networks. Beyond its owned-and-operated networks, sites and apps, Facebook, YouTube and Snapchat are the networks’ workhorses for driving engagement with viewers – and acquiring new ones. “We start with who’s watching… Continue reading »
by Kelly Liyakasa // April 16th, 2018 //
»
How New Balance Builds Brand Equity

Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share the same name recognition as competitors like Nike, Adidas or Under Armour. “We found through market research that in most of our markets globally, consumers are aware of us, but they weren’t considering us because… Continue reading »
by Kelly Liyakasa // February 26th, 2018 //
»
Netflix Will Have Ads, And Other Predictions From Top TV Ad Chiefs

Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat at AdExchanger’s Industry Preview on Thursday. “Maybe they’ll offer a lower-cost version of their service [or a different model],” she said, “but if they’re spending that much money [on content], they will look for ways… Continue reading »
by Kelly Liyakasa // January 22nd, 2018 //
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Nexstar Media Group To Acquire Mobile Video Platform LKQD In $90M Cash Transaction

Nexstar Media Group revealed on Thursday its intent to acquire mobile video platform LKQD for $90 million. The all-cash transaction is accretive and subject to certain terms, including LKQD maintaining a $10 million minimum cash balance. LKQD’s payment is also contingent upon its performance under Nexstar for the next two years. The deal is expected… Continue reading »
by Kelly Liyakasa // December 7th, 2017 //
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WideOrbit Aims To Build The DoubleClick Of Local Broadcast

WideOrbit considers itself the DoubleClick of local broadcast TV. “It’s the closest description to what we do,” said Eric Mathewson, WideOrbit’s CEO. “We’re the publisher ad server for TV stations.” WideOrbit supplies tools to local TV stations and broadcasters like Telemundo, Scripps, Sinclair, Meredith and Cox Media Group to help monetize and manage their yield.… Continue reading »
by Kelly Liyakasa // November 2nd, 2016 //
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