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»media mix modeling

For LifeLock, Media Mix Decisions Must Be Fast… And Agnostic

Target's December data breach, which exposed the credit card and other personal information of as many as 110 million customers in late 2013, was calamitous for Target, scary for its customers, and an "early Christmas present" for identity protection brand LifeLock Inc., according to the company's head of media. But rather than sit back and... Continue reading »

by Zach Rodgers // March 31st, 2014 //
»
 

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