UTM

The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that’s been spying on online users.

ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.

First-party data is bolstering Slickdeals’ direct sales efforts and offsetting an industry-wide decline in programmatic CPMs. That data is also making ad targeting more effective for its native retail media inventory as demand for retail ads ramps up.

CTV is poised to become the third “big scale” performance advertising channel, but is effective CTV attribution actually possible?