This article is sponsored by TransUnion Connected consumers have an unprecedented ability to decide what content they consume and how it’s accessed. This empowerment has fueled a growing demand for personalized experiences, with 76% of consumers expecting companies to understand their needs, according to research from Salesforce. Brands are achieving that deeper understanding in part […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Nevins, chief marketing officer at Smart. Revenue diversification, which has been marginally on the radar for many publishers, will likely play a more central role amid a range of industry challenges, including the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Jaye, CEO and co-founder at Aqfer. As the world grapples with the impact of the coronavirus, businesses are struggling to figure out what life will look like once the […]
National broadcast and cable TV took a beating in Q1 as live sports and events were canceled due to the COVID-19 pandemic. Ad revenues in the first quarter fell 5.4% YoY to $10.8 billion across broadcast, cable and syndicated programming, according to Standard Media Index, which measures TV ad revenues based on billings from the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kelly Abcarian, general manager at Nielsen Advanced Video Advertising. If you think innovating is hard, try it during a global pandemic. It can become downright defeating if you allow it. […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul T. Ryan, chief technology officer at OpenX. I am hearing more publishers bring up Prebid when discussing their supply-side strategies. At a time when publishers are facing pressure from multiple fronts – evolving […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Berkowitz, solutions architect at Jounce Media. In the age of supply-path optimization (SPO), marketers are more deeply evaluating how their bids reach publishers, and many brands and agencies are […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C. TV’s transformation is often measured by all the ways it has adapted elements of digital media buying. Granular people-based targeting, outcomes measurement and real-time transactions are the signs of growth and progress. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Upfronts and structured rate cards have long existed in advertising with the purpose of creating more value in partnerships between advertisers and publishers. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augie Ray, vice president analyst, customer experience and marketing, at Gartner. Brands are struggling with what to say in advertising and outbound communications during the COVID-19 pandemic. The desire to be […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Clair Bergam, associate director at The Media Kitchen. At a time when dismal numbers dominate the national conversation, one of the few exceptions are those being generated by the TV and over the top […]
With multiple brands centered on food and home, Meredith has been providing help and inspiration to people sheltering in place during the coronavirus pandemic. During the first two weeks of April, traffic for Meredith’s food brands – Allrecipes, EatingWell, MyRecipes and Food & Wine – surged 117%. Traffic to its home and garden brands, which […]
This article is sponsored by Publishers Clearing House. Now that Google has helped put a firm date on the death of the third-party cookie (within the next two years) many publishers are prioritizing the acquisition of new first-party data assets via logged-in users. At the heart of these efforts is the question of value exchange: […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Simon, chief revenue officer at Fyber Now that we’re facing the death of the cookie and staring into an assumed ad-spend apocalypse, it might be a fun escape to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global media manager at Procter & Gamble. The top demand-side platforms (DSPs) have grown substantially in the last few years, boosted in part by the growing integration of […]
The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that allows TV meteorologists to move weather and storm graphics around on green screens. Welch licensed the patent to ABC, NBC and CBS for their news broadcasts. […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Sports federations, leagues, clubs and athletes are fighting for their future. In a matter of weeks live sport evaporated due to COVID-19, with some events […]
Intellectual curiosity and a well-tuned BS detector. If the students in his digital marketing seminars come away with both, independent training consultant Steven Golus says he’s done his job. “You’ve got to have people who can do sniff tests in this industry, and to do that, you need a really good sense of the mechanics,” […]
This article is sponsored by Verizon Media. Up until recently, brands looking to break through the heavily saturated digital advertising ecosystem adopted third-party cookies as the anchor for behavioral and interest-based targeting. Even two years ago, spend on third-party data was still rapidly increasing – by 17.5% to $19.2 billion, according to a 2018 study […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, partner and global head of client strategy at Prohaska Consulting. No question, it’s going to be a rough second (and likely third) quarter for the digital publisher community. Some estimates suggest Q2 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paolo Pironi, founder at Elevating Pioneers. Crises wipe out many startups, but those that survive emerge ever stronger. WhatsApp, Slack and Uber, for example, were all founded during the Great […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lauren Fisher, vice president of business intelligence at Advertiser Perceptions. The coronavirus outbreak has catapulted connected TV (CTV) into the limelight. What was already considered a promising, premium digital video medium has quickly become […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. There’s been lots to take in over the past month. During those moments when you’re not focusing on the safety of loved ones, you […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Google decided in March to postpone upcoming changes to Chrome, the world’s most-used browser, in response to the COVID-19 crisis. While Google has decided to […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief strategy officer at LiveRamp TV and Data Plus Math, and an IAB Video Board Member. The goal coming out of upfronts used to be as simple as securing enough network inventory […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain the Growth Agency. Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood […]
This article is sponsored by Xandr. Given the events of the past month, few questions should remain about the importance of Connected TV (CTV) as an integral part of advertisers’ media plans. According to Nielsen, the AT&T TV Now streaming service saw an approximately 20% increase in total viewing time in the third week of […]
Game developers have a lot on their plate beyond developing games. There’s testing, marketing, monetization, ad serving, analytics, optimization, user acquisition and a heap of other commercial considerations. “But developers – they just want to make games,” said Andrew French, chief operating officer at Coda, a London-based game publishing platform founded last year to provide automated technology […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. The COVID-19 outbreak highlights a singular dilemma of a pandemic in the digital […]
Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.
Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into programmatic ad auctions. And they’re not optimistic change is coming.
This week, the Commerce Media Newsletter catches up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a Canadian fin tech company founded in 2015.
Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement.
The company is launching an accelerator program to help tech vendors pitch their solutions in a way that makes sense to advertisers.
TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it’s using AI sales agents to bring it to market.
