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»contextual

Comic: In The Publisher's Kitchen
Slicing And Dicing Your Way To Nothing; Vogel’s Advice For Publisher Moguls

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Personalization Delusion The ability to dynamically scale creative and A/B test dozens – even hundreds – of ad campaign permutations, all potentially targeting specific audience types, has led marketers away from making a single piece of creative that stands alone and appeals to as… Continue reading »
by AdExchanger // June 29th, 2022 //
»
InfoSum Clinches $65M In Funding; Outbrain Holds First Earnings Since IPO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The InfoSum Of Its Parts The data onboarding startup InfoSum raised $65 million at a valuation of $300 million, up from a $100 million tag a year ago when the company landed a $15 million investment. Ad tech companies have been capitalizing in investor… Continue reading »
by AdExchanger // August 18th, 2021 //
»
Nancy Smith Analytic Partners
3 Ways Marketers Can Future-Proof Their Media Strategies In The Cookieless Landscape

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Smith, President and CEO of Analytic Partners. While Google’s delayed plan to end the third-party cookie gives advertisers a sense of relief, data deprecation will still continue. The Google… Continue reading »
by AdExchanger Guest Columnist // July 26th, 2021 //
»
Ranker One Step Ahead Of A Cookieless Future With First-Party Data

“The Sell Sider” is a column written by the sell side of the digital media community. Google announced last week that it was delaying the phaseout of third-party cookies by nearly two years. But instead of dragging their feet to prepare for the inevitable, there’s another reason why advertisers should move away from third-party cookies… Continue reading »
by Tony Rifilato // July 2nd, 2021 //
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Alexander Knudsen
3 Contextual Targeting Myths in a Data-Deprecated World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alexander Knudsen, VP of solutions engineering at Amobee. As marketers confront a data-deprecated world, contextual targeting is seeing a renaissance. But despite the fact that using content signals as proxies… Continue reading »
by AdExchanger Guest Columnist // June 24th, 2021 //
»
Phil Schraeder
Contextual On The Upswing, With GumGum CEO Phil Schraeder

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. GumGum is one of the handful of companies that have muddled along for years in the unsexy backwaters of contextual advertising, alongside competitors such as Peer39, Oracle-owned Grapeshot and Zefr. Over the last eight to 10 years, “The… Continue reading »
by Zach Rodgers // December 7th, 2020 //
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Alessandro De Zanche headshot
Media Owners Revolutionize Their Data Strategies While Facing New Risks Along The Way

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Are we witnessing a renaissance in media owners’ data and audience strategies? It feels like yesterday when many media brands believed having a data strategy meant… Continue reading »
by AdExchanger // December 4th, 2020 //
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Who Owns Contextual?

“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Messer, SVP of media at Leaf Group. As the cookie crumbles, publishers are on the precipice of a power-balance reset, and the opportunity is theirs to lose. In… Continue reading »
by AdExchanger // November 18th, 2020 //
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Ugly Delicious Advertising

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. There’s a lot to admire about restaurateur David Chang. He’s accomplished, innovative, highly creative and, these days, reflective. He rose from humble beginnings to attain “underground”… Continue reading »
by AdExchanger // June 22nd, 2020 //
»
GumGum Surfs The Contextual Wave; Kraft-Heinz To Increase Budgets, Cut Agencies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stick To It GumGum began life as an image-recognition startup that served contextual ads alongside relevant images. The company muddled along during a period when contextual was not exactly in vogue, but now appears well positioned to seize on headwinds faced by user-level addressability.… Continue reading »
by AdExchanger // February 14th, 2020 //
»
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