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News App SmartNews Eschews Subscriptions For Good Old Advertising

When Japan-based SmartNews raised its most recent funding round – $28 million in August – the company’s valuation hit $1.1 billion. It’s an eye-popping appraisal for a news discovery app. There aren’t many ad-supported unicorns galloping around the digital news biz these days. SmartNews has raised just over $116 million since 2013. The app, founded in Tokyo... Continue reading »
by Allison Schiff // September 18th, 2019 //
»
New York Media Makes Six Moves To Build Its Programmatic Business

New York Media is putting programmatic front and center. The publication has long serviced programmatic deals yet didn’t tout them in market. But as programmatic becomes the dominant way to transact, New York Media hired Jeremy Fass in July to head its programmatic revenue operation. His mandate? Be proactive about programmatic, not reactive. “Due to... Continue reading »
by Sarah Sluis // November 28th, 2018 //
»
Billie, A Direct-To-Consumer Women’s Razor Brand, Has A Leg Up On Legacy CPGs

Harry’s and Dollar Shave Club went from upstarts to behemoths, shaking up the century-old razor category in just a few short years. But there’s still more market share to shave off the top. What about women’s razors? That’s the question that Billie, a razor subscription service for women founded last year, is aiming to answer.... Continue reading »
by Allison Schiff // July 3rd, 2018 //
»
BarkBox Experiments With Offline And TV As It Expands Beyond Ecommerce

Since 2011, ecommerce startup BarkBox has been delivering boxes of toys and treats to dogs and their owners. The six-year-old subscription service has half a million subscribers, became profitable in Q1 and is projected to reach $150 million in revenue for 2017. In August, BarkBox brought on Bank of America marketing vet Jay Livingston as... Continue reading »
by Kelly Liyakasa // December 8th, 2017 //
»
Ad Blocking Is The Symptom Of A Bigger Disease

Turn on ad blocking and in most cases you’ll have a better user experience, a fact readily acknowledged by Sourcepoint COO and co-founder Brian Kane. Sourcepoint focuses on circumventing ad-blocking software. But rather than the problem itself, Kane views ad blocking as the surface manifestation of a deeper issue: “The value exchange between publishers and... Continue reading »
by Allison Schiff // June 29th, 2015 //
»
BarkBox Builds Ecommerce Brand On A Test-and-Learn Strategy

BarkBox, the ecommerce subscription company catering to the canine-loving set, has “some pretty aggressive goals” for 2013, according to its Head of User Acquisition Marketing Rob Schutz. For one, the company wants to double its member base, which sits at 55,000 subscribers today. (Schutz says that if that subscriber-base hits the 1 million mark by... Continue reading »
by Kelly Liyakasa // July 2nd, 2013 //
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New York Times On The Verge Of Pay Wall; P&G Going Digital; Time Buys StyleFeeder

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The NY Times Subscription Model Drum roll, please. It appears that the New York Times is going to finally unveil its subscription model. According to Staci Kramer of PaidContent, it appears that there may be a "metered" system similar to Financial Times which allows... Continue reading »
by AdExchanger // January 19th, 2010 //
»

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