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»TURTLEDOVE

Advertisers Must Take The Lead In The Next Privacy Sandbox

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Sabella, CTO at PubMatic. As Google Chrome slowly dribbles out concepts for a cookieless future with little structure, many media buyers in the industry are getting restless to have... Continue reading »
by AdExchanger // September 21st, 2020 //
»
Chrome engineers presented a proposal for the Privacy Sandbox called fenced frames that initially appeared to be a compromise with third-party ad companies.
Fenced Frames Is The Latest Example Of Ad Tech And Browsers Struggling To Find Commonality At The W3C

Expectations continue not to reflect reality in the business and working groups of the World Wide Web Consortium (W3C). In late August, Google software engineers presented a new proposal for the Privacy Sandbox called “fenced frames” that initially appeared to be a compromise with third-party ad companies. When the proposal was first mentioned before actually... Continue reading »
by Allison Schiff // September 8th, 2020 //
»
Comic: Winging It

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // September 4th, 2020 //
»
Google Experiments Hint At Cookie-Free Future

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud.  In late April, Google announced in-market tests for some of the proposals in its Privacy Sandbox, where the cookie-free web is... Continue reading »
by AdExchanger // June 16th, 2020 //
»
 

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