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»TURTLEDOVE

The Two Approaches To Identity, And What They Mean For Pubs

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joel Meyer, Chief Architect at OpenX.  While there’s no clear cut answer around what the future of audience targeting will look like, practically every proposal is supported by one of two... Continue reading »
by AdExchanger // January 21st, 2021 //
»
The Big Story: The Birds

The quest to figure out the future of online identity continues. Between Google’s birdcage and the indie ad tech solutions under development, a lot of smart minds are coming together to try and solve the problem with their own twist. But could these solutions end up creating new privacy challenges? One underreported problem is the... Continue reading »
by Ryan Joe // October 29th, 2020 //
»
User Privacy Doesn’t Solve Publisher Privacy

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and chief strategy officer at CafeMedia. User privacy is the largest trend shaping the direction of digital advertising. Governments are creating and enforcing new regulations that impact how advertising works, browsers... Continue reading »
by AdExchanger // October 28th, 2020 //
»
Dovekey Privacy Sandbox Proposal Could Represent A Mini Detente Between Google And Ad Tech

Another day, another avian-themed web standard proposal in the Chrome Privacy Sandbox. Meet Dovekey, which was committed to GitHub on Wednesday. But there’s something a little different about this proposed spec. It’s the first time that Google has incorporated an ad industry proposal into one of its own, and it’s encouraging to see a kernel... Continue reading »
by Allison Schiff // September 28th, 2020 //
»
Advertisers Must Take The Lead In The Next Privacy Sandbox

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Sabella, CTO at PubMatic. As Google Chrome slowly dribbles out concepts for a cookieless future with little structure, many media buyers in the industry are getting restless to have... Continue reading »
by AdExchanger // September 21st, 2020 //
»
Chrome engineers presented a proposal for the Privacy Sandbox called fenced frames that initially appeared to be a compromise with third-party ad companies.
Fenced Frames Is The Latest Example Of Ad Tech And Browsers Struggling To Find Commonality At The W3C

Expectations continue not to reflect reality in the business and working groups of the World Wide Web Consortium (W3C). In late August, Google software engineers presented a new proposal for the Privacy Sandbox called “fenced frames” that initially appeared to be a compromise with third-party ad companies. When the proposal was first mentioned before actually... Continue reading »
by Allison Schiff // September 8th, 2020 //
»
Comic: Winging It

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // September 4th, 2020 //
»
Google Experiments Hint At Cookie-Free Future

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud.  In late April, Google announced in-market tests for some of the proposals in its Privacy Sandbox, where the cookie-free web is... Continue reading »
by AdExchanger // June 16th, 2020 //
»
 

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