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»addressable

Fox Inventory Viewed Through Comcast Set-Top Boxes Is Now Programmatic And Addressable

Fox said on Thursday that it’s struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box inventory. That inventory can now be purchased through, guess who: The Trade Desk. However, Comcast VP and GM of addressable Larry Allen said the company does have the other “big five” DSPs on the roadmap... Continue reading »
by Ryan Joe // March 25th, 2021 //
»
Addressable’s Next Step Won’t Be Fueled By Connected TV

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Maccaro, CEO at Beachfront. The market for addressable TV advertising is projected to almost double in the next two years.  Over the last several months, the rapid rise in addressable has been driven by increases in the... Continue reading »
by AdExchanger // March 18th, 2021 //
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Ben Antier headshot
Avoiding Assumptions Is Key When We Don’t Know What We’ll Be Watching In 6 Months

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ben Antier, co-founder and chief product officer at Publica. 2020 is shaking our society to its core. While health and social justice remain priorities for all of us, we are also facing significant challenges... Continue reading »
by AdExchanger // July 23rd, 2020 //
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With Upfronts Upended, The TV Industry Is Banking On Addressable

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike O'Donnell, senior vice president, platform business, at Vizio. So, here we are in June. Upfront presentations would have just ended, under the usual circumstances. But business is far from usual right now. Advertisers plan... Continue reading »
by AdExchanger // June 18th, 2020 //
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Rachel Parkin headshot
What Programmatic Can Learn From TV

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. The impending privacy cloud looms large. With the EU’s General Data Protection Regulation in place and the California Consumer Privacy Act soon to... Continue reading »
by AdExchanger // October 25th, 2019 //
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Is Facebook’s Attempt To Conquer The Living Room Too Little Too Late?

While you chill on the sofa trying to figure out what to watch next, there’s a war raging for your attention, and Facebook is the most recent combatant. On Wednesday, Facebook launched the latest additions to its suite of Portal hardware products, including a streaming stick for TV sets complete with video chatting functionality, augmented... Continue reading »
by Allison Schiff // September 19th, 2019 //
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AMC Networks To Offer Addressable TV Inventory

AMC Networks said Thursday it will allow advertisers to dynamically insert ads to reach specific households, marking its first foray into addressable TV. The offering will be available in the fourth quarter, said Adam Gaynor, AMC’s VP of advertising and data solutions. Sorenson Media’s addressable ad platform will power the capability with Samsung smart TVs... Continue reading »
by Ryan Joe // July 27th, 2018 //
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CES 2017 Will Soon Light Up Las Vegas, And Here’s What To Expect

The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new toys that consumers will either really want (drones!) or want not at all (3-D TVs!). “One needs to be careful about CES, as there are a lot of things on display and aren’t relevant for... Continue reading »
by Ryan Joe // January 4th, 2017 //
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How Digital Video Is Developing In A Political World That Prefers TV

Unlike earned digital media, which is reinventing political campaigns, presidential candidates tend to view digital video as support for their flashy TV advertising. “The hope for digital, in my opinion,” said John Randall, VP of digital at the right-leaning agency CRAFT, “is that by 2020 we don’t even see a difference between TV and online or mobile video ads. But... Continue reading »
by James Hercher // February 2nd, 2016 //
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Altice To Buy Cablevision For $17.7 Billion, Boosts Ad Tech For Operators

Altice continued a string of acquisitions on Thursday when the Amsterdam-based telecommunications giant announced that it would buy Cablevision for $17.7 billion. The Cablevision sale comes six months after Altice’s first move into the US market, when the company bought Suddenlink Communications, a regional cable operator based in St. Louis, for $9.1 billion. Altice has... Continue reading »
by James Hercher // September 17th, 2015 //
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