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»carolyn everson

We Have A Winner! (And It’s Microsoft); Can TikTok Steal Google’s Search Lunch?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net! Corks are popping in Redmond, Washington, home of Microsoft, after news that Netflix selected Microsoft Advertising as the global sales and technology partner for its ad business.  “Microsoft has the proven ability to support all our advertising needs as we work… Continue reading »
by AdExchanger // July 14th, 2022 //
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Nicola Mendelsohn, newly appointed VP of Facebook’s global business group
Nicola Mendelsohn Is Taking Over Carolyn Everson’s Job – And It Won’t Be Easy

Longtime Facebook executive Nicola Mendelsohn will permanently fill Carolyn Everson’s shoes (so to speak). Everson, who served as VP of Facebook’s global business group, left the company in June after more than a decade and took a job as president of Instacart a few months later. Marne Levine, Facebook’s newly appointed chief business officer (also… Continue reading »
by Allison Schiff // October 13th, 2021 //
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Instacart Banking On Ad Revenue; The App Store Is Creating A Bottleneck

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is The Cart Half Full Or Half Empty? Instacart’s grocery delivery business has slowed, or at best is showing zero sales growth from this time last year. That’s largely because quarantines forced people to order online, and many have returned to in-store shopping. Frankly,… Continue reading »
by AdExchanger // September 8th, 2021 //
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With Recent Departure Of Multiple Top Ad Execs, Facebook Stands At A Crossroads

Facebook’s org chart is changing. Several of its most longstanding and recognizable advertising and media executives left big blue for greener (or at least other) pastures this summer. Just this week, Mark D’Arcy, Facebook’s chief creative officer and VP of global business marketing, said he’ll be stepping down after more than a decade with the… Continue reading »
by Allison Schiff // September 3rd, 2021 //
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Amazon Ad Exec Jumps To Uber; Chrome Causing ‘Publisher Angst’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. They See Me Rollin’ Uber tapped former Sizmek CEO and Amazon ad exec Mark Grether to lead its advertising business, Business Insider reports. Poaching Grether is a big deal for Uber as it stands up a global advertising strategy. Though Uber’s ad revenue isn’t… Continue reading »
by AdExchanger // September 3rd, 2021 //
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Google And Facebook Accused Of Fixing Ad Rates; Xandr Goes Back To Its Roots

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Return Of The Jedi? Google is accused of allegedly cutting a deal with Facebook (again) to “fix” ad rates in programmatic auctions, Ad Age reports. The claim is made in a new antitrust suit filed against the search giant by two Massachusetts companies. The… Continue reading »
by AdExchanger // August 5th, 2021 //
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Carolyn Everson Deactivates From Facebook; WarnerMedia Trials National Addressable TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Turns A Page Carolyn Everson, Facebook’s president of global marketing solutions, quit the company on Wednesday (The Verge’s Alex Heath had the scoop on Twitter). Facebook execs come and go, but Everson’s sudden departure is a notable change, since she’s been the most… Continue reading »
by AdExchanger // June 10th, 2021 //
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Is Facebook’s Latest Algo Change A Paid-Media Apocalypse? Exec Carolyn Everson Says No

When Facebook said it would change its news feed algorithm to prioritize users’ families’ and friends’ posts, advertisers worried it would also affect how paid placements are bought and sold. Would this reduce the amount of available inventory? Would it drive up costs? Facebook’s VP of global marketing solutions, Carolyn Everson, sought to assuage the… Continue reading »
by Ryan Joe // January 18th, 2018 //
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