Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Visionary, Vision Is Scary CMO tenures are shrinking. Confidence in CMO decision-making is down. Yet the demands on the CMO are expanding and growing more difficult. “To add insult to injury, we’ve seen an overall lack of … competence, perhaps?” writes Chris Gadek, […]
Video SSP Beachfront and Canoe Ventures expanded their ad-serving partnership across several more programmers. The two companies integrated their tech stacks in 2019 so broadcasters or streamers that work with Canoe can channel inventory more effectively to Beachfront’s programmatic pipes. Now, six more programmers, including Kabillion, Afro TV and TV One, are using the integrated solution.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Pod’s Sake Bloomberg points out that, despite the hype, there hasn’t been a hit podcast in many years. No newcomer has usurped Joe Rogan or NPR or broken through the general noise like Serial. But is that actually so bad? Podcasting is […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Maccaro, CEO at Beachfront. The market for addressable TV advertising is projected to almost double in the next two years. Over the last several months, the rapid rise in addressable has been driven by increases in the […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Maccaro, CEO at Beachfront. People who have spent their careers buying linear TV advertising are confronting a much different world. From direct-to-consumer streaming to cross-platform metrics, media buyers have new opportunities to garner […]
