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»On TV And Video

Dataxu’s Mike Baker: Scaling A DSP In A New World Dominated By TV

The programmatic ecosystem’s maturation into the television industry happened slowly before speeding up rapidly. Dataxu is a fitting example of the trend. The longstanding demand-side platform (DSP) has reshaped its business and client mix in the past two years. Once a pure-play DSP, dataxu now has supply-side deals that put it in the tech stacks... Continue reading »
by James Hercher // October 10th, 2019 //
»

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