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»On TV And Video

VideoAmp’s Josh Chasin On The Somehow-Enduring Value Of TV Panel Data

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by AdExchanger Sr. Editor James Hercher. It wasn’t so long ago that around one-fifth or more of the entire adult-age population of America would simultaneously sit down and watch a TV show at the same time.… Continue reading »
by James Hercher // November 16th, 2021 //
»
The Truth About CTV And Mitigating Fraud

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Ken Harlan, founder and CEO, MobileFuse. CTV is taking center stage as the digital media industry’s next frontier. But there’s still quite a bit of in-market confusion around best buying practices, realities of fraud and… Continue reading »
by AdExchanger Guest Columnist // November 8th, 2021 //
»
Amanda Martin, ​​SVP, corporate development & strategic partnerships, Goodway Group
The CTV Gold Rush Isn’t Watering Down Programmatic, We Just Need To Dig Deeper

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Amanda Martin, ​​SVP, Corporate Development & Strategic Partnerships at Goodway Group. At Programmatic IO in NYC on Tues., Oct. 26, Amanda Martin will speak on the future of walled gardens in the presentation “Social Walled Gardens… Continue reading »
by AdExchanger Guest Columnist // October 25th, 2021 //
»
The Top 5 Questions Marketers Ask About CTV Advertising

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by tvScientific CEO and co-founder Jason Fairchild. The fastest growing segment of the $72 billion TV ad market is CTV advertising. There are dramatic changes happening within TV advertising, which has traditionally been dominated by roughly… Continue reading »
by AdExchanger Guest Columnist // May 10th, 2021 //
»
Ben Antier headshot
Avoiding Assumptions Is Key When We Don’t Know What We’ll Be Watching In 6 Months

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ben Antier, co-founder and chief product officer at Publica. 2020 is shaking our society to its core. While health and social justice remain priorities for all of us, we are also facing significant challenges… Continue reading »
by AdExchanger // July 23rd, 2020 //
»
Can Comcast’s Blockgraph Bring Data Matching And Crypto Tech To TV?

Comcast’s FreeWheel ad server business has been developing a blockchain-based data onboarding service called Blockgraph since December 2018. The system is finally ready for a broader push into the TV ad industry, said Blockgraph GM Jason Manningham. Last year, Blockgraph ran the first campaign where a marketer’s first-party CRM data was directly matched to a… Continue reading »
by James Hercher // February 27th, 2020 //
»
Dataxu’s Mike Baker: Scaling A DSP In A New World Dominated By TV

The programmatic ecosystem’s maturation into the television industry happened slowly before speeding up rapidly. Dataxu is a fitting example of the trend. The longstanding demand-side platform (DSP) has reshaped its business and client mix in the past two years. Once a pure-play DSP, dataxu now has supply-side deals that put it in the tech stacks… Continue reading »
by James Hercher // October 10th, 2019 //
»
 

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