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»media planning

Ben Antier headshot
Avoiding Assumptions Is Key When We Don’t Know What We’ll Be Watching In 6 Months

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ben Antier, co-founder and chief product officer at Publica. 2020 is shaking our society to its core. While health and social justice remain priorities for all of us, we are also facing significant challenges... Continue reading »

by AdExchanger // July 23rd, 2020 //
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How To Un-Pause Ad Spend

If only reopening the US economy was like flipping a switch. “But it’s just not,” said Craig Atkinson, chief client officer at performance agency Tinuiti. Reopening will be a gradual process that rolls out differently depending on vertical, region and consumer sentiment. Monday in New York City, for example, marked Phase One of reopening, but... Continue reading »

by Allison Schiff // June 9th, 2020 //
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TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior

You are what you watch. On Tuesday, smart TV data company TVadSync, which uses visual automatic content recognition (ACR) technology to track viewing behavior, released a planning and analytics tool that creates clusters of viewers based on the TV and video content they consume. “If you move beyond demographics and genre, you can make people’s... Continue reading »

by Allison Schiff // July 9th, 2019 //
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Fraudsters Have Media Plans, Too

Like any good media planner, fraudsters are attuned to time of year, seasonality, demographics, ad formats and trends in consumer behavior. With football season and the MLB playoffs in full swing, they seem to have turned their attention to pro sports sites. “We see a lot of sophisticated invalid traffic targeting premium sites,” said Amit... Continue reading »

by Allison Schiff // October 19th, 2017 //
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Agencies Build Crowdsourcing And Automation Into The Media Plan

Agencies are adding new wrinkles to their media-planning processes to make sure campaigns are relevant and informed by expertise across many marketing disciplines. “More timely, adaptive media plans for clients make it easier to respond to things that drive business results,” said Joe Maceda, head of Mindshare’s Invention Studio in North America. And as holding... Continue reading »

by Alison Weissbrot // August 1st, 2017 //
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iCrossing Tries A New Omnichannel Approach To Media

Clients want their agencies to operate in fluid, multidisciplinary teams. That’s hard to achieve for larger holding companies traditionally siloed into distinct arms. Disparate units working toward internal goals often find themselves competing instead of collaborating to meet client KPIs. Hearst-owned marketing agency iCrossing is challenging this model with a new structure that promotes omnichannel... Continue reading »

by Alison Weissbrot // May 11th, 2016 //
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Trust Metrics CEO Lerner Sees Segmentation Opportunity For Brands, Display

Andy Lerner is CEO of Trust Metrics, an online advertising analytics and tools company. He discussed with AdExchanger where his company fits in the online ad ecosystem as advertisers and publishers look to understand more about the context of ad placements and the opportunities they can afford. Can you talk a little bit about the... Continue reading »

by AdExchanger // May 7th, 2012 //
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ScanScout Partnering Like Maniacs; VideoEgg Tying To Offline With ComScore; MIG In The News

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Partners Swarm ScanScout In a release, video ad network ScanScout said its partnering with a gaggle of "premium" brands including Warner Brothers, Warner Music and Marvel Comics to provide its video ad network services. Read the release. On Beet.tv, CEO Bill Day talks "engagement"... Continue reading »

by AdExchanger // December 16th, 2009 //
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