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»Jeff Hirsch

New Buyer Urgency Will Accelerate SPO Activity In 2020

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Hirsch, chief commercial officer at PubMatic. Looking back on global supply-path optimization (SPO) conversations as recently as the first quarter, several common themes were of interest across the board. On the agency side… Continue reading »
by AdExchanger // June 12th, 2020 //
»
PMPs: The Future Of Programmatic Advertising Or Just Another Tool?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jeff Hirsch, chief marketing officer and head of publisher development, US, at PubMatic. Strategy and tactics work hand in hand but are not the same thing. Strategy is a long-term plan put in place to achieve specific goals. Tactics are… Continue reading »
by AdExchanger // August 24th, 2018 //
»
Programmatic Brings Us Back To 1:1 Deals

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Hirsch, president at CPXi. Clichés may feel overused, but there is a reason they become such go-to phrases. At their core, they are expressions of truth so basic that… Continue reading »
by AdExchanger // September 8th, 2014 //
»
CPXi Acquires AdReady To Match Real-Time Bidding And Creative Services

Interactive ad holding company CPXi is acquiring self-serve ad platform and dynamic creative vendor AdReady to augment its three other units as it works to close the loop around the demand side and the sell side. Terms of the deal are not being disclosed. The purchase comes more than a year after two began preliminary… Continue reading »
by David Kaplan // October 1st, 2013 //
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