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»media tradecraft

Erik Requidan, founder and CEO at Media Tradecraft
Publishers: Stop Waiting For Tech To Save You

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. There is a ton of fear and hysteria right now on both the buy side and the sell side, as the death of the third-party cookie… Continue reading »
by AdExchanger Guest Columnist // April 20th, 2022 //
»
Erik Requidan headshot
The Pandemic Creates An Opening For Publishers To Reimagine Their Sites And Declutter

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. You may have noticed that as we all face months working at home, some of us took to a more rigorous brand of spring cleaning this year.… Continue reading »
by AdExchanger // July 17th, 2020 //
»
Ugly Delicious Advertising

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. There’s a lot to admire about restaurateur David Chang. He’s accomplished, innovative, highly creative and, these days, reflective. He rose from humble beginnings to attain “underground”… Continue reading »
by AdExchanger // June 22nd, 2020 //
»
Erik Requidan headshot
Privacy Regs And Chrome Changes Will Force An Evolution For Mid- And Long-Tail Publishers, Not Extinction

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. As Chrome sunsets third-party cookies and data privacy laws roll out globally, the only happy publishers are the select few with lots of first-party data. Mid-… Continue reading »
by AdExchanger // April 10th, 2020 //
»
 

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