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»media tradecraft

Ugly Delicious Advertising

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. There’s a lot to admire about restaurateur David Chang. He’s accomplished, innovative, highly creative and, these days, reflective. He rose from humble beginnings to attain “underground”... Continue reading »
by AdExchanger // June 22nd, 2020 //
»
Erik Requidan headshot
Privacy Regs And Chrome Changes Will Force An Evolution For Mid- And Long-Tail Publishers, Not Extinction

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. As Chrome sunsets third-party cookies and data privacy laws roll out globally, the only happy publishers are the select few with lots of first-party data. Mid-... Continue reading »
by AdExchanger // April 10th, 2020 //
»
 

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