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First-Party Data Shouldn’t Be A Privilege For The Few

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s become a statement of faith among those in digital advertising that first-party data – and first party-ness, in general – will become critical to companies’... Continue reading »
by AdExchanger // June 5th, 2020 //
»
 

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