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Dovekey Privacy Sandbox Proposal Could Represent A Mini Detente Between Google And Ad Tech

Another day, another avian-themed web standard proposal in the Chrome Privacy Sandbox. Meet Dovekey, which was committed to GitHub on Wednesday. But there’s something a little different about this proposed spec. It’s the first time that Google has incorporated an ad industry proposal into one of its own, and it’s encouraging to see a kernel... Continue reading »
by Allison Schiff // September 28th, 2020 //
»
Why Browsers Shouldn’t Be The Gatekeepers Of The Internet

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diarmuid Gill, CTO at Criteo. Since web browsers were released over 25 years ago, they have amassed a significant amount of power. They’re sources of both supply and demand, all while... Continue reading »
by AdExchanger // September 9th, 2020 //
»
Comic: Winging It

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // September 4th, 2020 //
»
First-Party Data Shouldn’t Be A Privilege For The Few

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s become a statement of faith among those in digital advertising that first-party data – and first party-ness, in general – will become critical to companies’... Continue reading »
by AdExchanger // June 5th, 2020 //
»
 

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