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»FLEDGE

Comic: The Field Guide To The Privacy Sandbox

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // August 6th, 2021 //
»
Google Revises Its Privacy Sandbox Timeline; Salesforce Nixes Audience Studio DMP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deadlines, Give Or Take Google Chrome has updated the timeline for its Privacy Sandbox proposals, its developer test kit for identity and measurement products meant to replace the purposes served by third-party cookies. The deadlines are quarterly benchmarks, not set dates à la GDPR.... Continue reading »
by AdExchanger // July 27th, 2021 //
»
Retargeting Revives, As Criteo Turns In Another Strong Quarter

Retargeting might be considered a legacy business, but it held strong for Criteo – and actually grew – during the first quarter of this year. On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a surprise.... Continue reading »
by Allison Schiff // May 6th, 2021 //
»
 

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