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»FLEDGE

When It Comes To Header Bidding, Will Google Play Fair With FLEDGE?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lukasz Wlodarczyk, VP of programmatic ecosystem growth and innovation at RTB House.  Google and Meta (formerly Facebook) have come under fire for a secret agreement known as Jedi Blue. Back in 2018, Google allegedly… Continue reading »
by AdExchanger Guest Columnist // April 27th, 2022 //
»
Comic: The Privacy Sandbox Naming Committee
AdExplainer: Meet The FLEDGE API

There’s movement in the Privacy Sandbox. With FLEDGE origin trials just begun – they finally kicked off on March 31 after multiple delays – publishers and advertisers need to get up to speed. Because they’re in a race against time to find workable solutions to replace third-party cookies in the Chrome browser, which Google plans to… Continue reading »
by Allison Schiff // April 18th, 2022 //
»
Comic: The Field Guide to the Privacy Sandbox
Testing Revs Up In The Chrome Privacy Sandbox; Facebook’s ‘Massive Ranking Failure’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get In The Sandbox The moment you’ve been waiting for is here. (No, not the release of the latest season of whatever show you stream.) On Thursday, Google kicked off developer origin trials in Chrome for three Privacy Sandbox proposals: Topics, FLEDGE and… Continue reading »
by AdExchanger // April 1st, 2022 //
»
Comic: Making A Privacy Play

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // February 18th, 2022 //
»
Google will starting testing its FLEDGE and Core Attribution reporting APIs in the Privacy Sandbox during the first half of this year (2022).
With FLoC In The Rearview, Google Will Test FLEDGE And Phase 2 Attribution Reporting

The Privacy Sandbox is bursting with news this week. On Thursday, Google shared a slightly more concrete testing timeline for its FLEDGE and Core Attribution reporting API. Two days before, on Tuesday, Google announced the Topics API, a new proposal for post-cookie interest-based advertising that now replaces FLoC. Google, which teased earlier this week that… Continue reading »
by Allison Schiff // January 27th, 2022 //
»
Comic: The Field Guide To The Privacy Sandbox

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // August 6th, 2021 //
»
Google Revises Its Privacy Sandbox Timeline; Salesforce Nixes Audience Studio DMP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deadlines, Give Or Take Google Chrome has updated the timeline for its Privacy Sandbox proposals, its developer test kit for identity and measurement products meant to replace the purposes served by third-party cookies. The deadlines are quarterly benchmarks, not set dates à la GDPR.… Continue reading »
by AdExchanger // July 27th, 2021 //
»
Retargeting Revives, As Criteo Turns In Another Strong Quarter

Retargeting might be considered a legacy business, but it held strong for Criteo – and actually grew – during the first quarter of this year. On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a surprise.… Continue reading »
by Allison Schiff // May 6th, 2021 //
»
 

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