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»first-party

Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar

Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block some first-party cookies. Apple’s Safari browser started blocking third-party cookies by default earlier this summer with the release of its Intelligent Tracking Prevention, a machine learning-based feature that discourages cross-site user tracking. But an extension... Continue reading »
by James Hercher // September 14th, 2017 //
»
Annalect Goes For The “Golden Nugget”

A change is on the horizon for Annalect, Omnicom's analytics and marketing technology arm. Omnicom agencies – both its media traders and its creative firms – use Annalect when they need data-driven expertise for their clients’ campaigns. As such, Annalect has a wealth of data scientists and technologists, 250 relationships with third-party data sources and a... Continue reading »
by Ryan Joe // October 20th, 2014 //
»

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