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»first-party

First-Party Data Shouldn’t Be A Privilege For The Few

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s become a statement of faith among those in digital advertising that first-party data – and first party-ness, in general – will become critical to companies’... Continue reading »
by Monica Bhalla // June 5th, 2020 //
»
Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar

Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block some first-party cookies. Apple’s Safari browser started blocking third-party cookies by default earlier this summer with the release of its Intelligent Tracking Prevention, a machine learning-based feature that discourages cross-site user tracking. But an extension... Continue reading »
by James Hercher // September 14th, 2017 //
»
Annalect Goes For The “Golden Nugget”

A change is on the horizon for Annalect, Omnicom's analytics and marketing technology arm. Omnicom agencies – both its media traders and its creative firms – use Annalect when they need data-driven expertise for their clients’ campaigns. As such, Annalect has a wealth of data scientists and technologists, 250 relationships with third-party data sources and a... Continue reading »
by Ryan Joe // October 20th, 2014 //
»
 

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