• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O New York
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»FLoC

Comic: Room For More?
Chicken Soup Shoulders Into Streaming; Google Spreads The Sand(box)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Soup To Box Did you know Chicken Soup for the Soul has a streaming service? Well, it does, and now it also owns Redbox – it paid $375 million for the 20-year-old movie rental kiosk and closed the deal Thursday, the same day it… Continue reading »
by AdExchanger // August 12th, 2022 //
»
Comic: The Field Guide to the Privacy Sandbox
Testing Revs Up In The Chrome Privacy Sandbox; Facebook’s ‘Massive Ranking Failure’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get In The Sandbox The moment you’ve been waiting for is here. (No, not the release of the latest season of whatever show you stream.) On Thursday, Google kicked off developer origin trials in Chrome for three Privacy Sandbox proposals: Topics, FLEDGE and… Continue reading »
by AdExchanger // April 1st, 2022 //
»
Don’t Count Third-Party Cookies Out Just Yet – Antitrust Action Is Coming

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Bier, chief privacy officer at Adstra Data. Big Tech has long exercised its market power to change the status quo in their favor. For example, we’ve seen walled gardens… Continue reading »
by AdExchanger Guest Columnist // February 18th, 2022 //
»
What’s Really Going On In The Privacy Sandbox?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, SVP of strategy, Salesforce Marketing Cloud.  “I said ‘Hey, what’s going on?’” – 4 Non Blondes Back in 1994, when a 23-year-old Netscape engineer single-handedly enabled third-party cookies… Continue reading »
by AdExchanger Guest Columnist // February 15th, 2022 //
»
Ruben Schreurs, group chief product officer, Ebiquity
Take A Deep Breath And Consider The Benefits Of Google’s Topics API

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, group chief product officer at Ebiquity. All aboard the “Topics API sucks” bandwagon! Ever since the blog post by Vinay Goel, product director for the Privacy Sandbox, announcing… Continue reading »
by AdExchanger Guest Columnist // January 31st, 2022 //
»
Comic: Starting Off Right

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // December 31st, 2021 //
»
The Top 10 AdExchanger Stories Of 2021

The ripple effects of Google’s decisions dominated AdExchanger’s top story list in 2021. The moves of two other Big Tech platforms – Apple and Facebook (pre-Meta) – rounded out the majority of our most-trafficked coverage. Halfway through the year, Google threw the industry for a loop when it delayed its planned deprecation of third-party cookies in… Continue reading »
by Sarah Sluis // December 23rd, 2021 //
»
Google’s Performance Max Is Ready For Primetime; FLoC Is Not

A Commanding Performance Google is expanding Performance Max, a product introduced last year that buys across YouTube, Maps, Search, Gmail, Google’s display network and Discover, which includes the product discovery and shopping feed. Check out the blog post. As part of the move, Google Local Marketing campaigns and Smart Shopping, a retail-sponsored product solution, will… Continue reading »
by AdExchanger // November 3rd, 2021 //
»
Andrew Frank, VP distinguished analyst at Gartner
Cohorts, Context And Cookies: What’s Next In The Quest For A Sustainable Ad Ecosystem?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Frank, VP distinguished analyst at Gartner. As yesterday’s cross-domain tracking methods fade into history, the entire digital ad community is casting around for a suitable replacement – and marketers trying to navigate through the… Continue reading »
by AdExchanger Guest Columnist // October 6th, 2021 //
»
Criteo’s FLoC Tests Confirm There’s Way More Work Before It’s Ready For Prime Time

With your permission, please endure yet one more Privacy Sandbox-related bird reference: Chrome’s Federated Learning of Cohorts (FLoC) proposal will not fly in its current form. “We’ve got a long road to hoe before it’s possible to prove this can be a working model for advertising,” said Todd Parsons, chief product officer at Criteo. The… Continue reading »
by Allison Schiff // October 5th, 2021 //
»
See more articles
 

Popular Today

  • earnings
    Walmart’s Advertising Revenue Is Small But Soaring
  • Data
    Google Is Creating A Panel To Feed Its Conversion Models
  • AdExplainer
    AdExplainer: How To Use Attention Metrics
  • Advertiser
    Why The Washington Commanders Don’t Have A CMO
  • startups
    Just Say No To Calling Yourself Crypto And Other Lessons From The Inc. 5000 List

AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved