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»FLoC

What The FLoC: Don’t Be A Sheep

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Rosewell, founder and CEO at 51Degrees. Since Google announced Privacy Sandbox, it’s used the World Wide Web Consortium (W3C) to shepherd the industry toward an outcome that benefits very few.... Continue reading »
by AdExchanger // November 23rd, 2020 //
»
The Big Story: The Birds

The quest to figure out the future of online identity continues. Between Google’s birdcage and the indie ad tech solutions under development, a lot of smart minds are coming together to try and solve the problem with their own twist. But could these solutions end up creating new privacy challenges? One underreported problem is the... Continue reading »
by Ryan Joe // October 29th, 2020 //
»
User Privacy Doesn’t Solve Publisher Privacy

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and chief strategy officer at CafeMedia. User privacy is the largest trend shaping the direction of digital advertising. Governments are creating and enforcing new regulations that impact how advertising works, browsers... Continue reading »
by AdExchanger // October 28th, 2020 //
»
The Big Story: FLoC Yes!

This week the big stories are all Google, all the time. First, the Department of Justice uncorked its long-awaited antitrust lawsuit against the tech giant. As previously speculated by multiple news outlets, the DOJ’s case homes in on Google’s search business. In this episode of The Big Story, the AdExchanger team talks about why the... Continue reading »
by Ryan Joe // October 22nd, 2020 //
»
Cohorts “is where the future is headed, at some level, in terms of targeting,” says Chetna Bindra, Google’s senior product manager for user trust, privacy and transparency.
Google Releases Results From Early Tests Of Cohort-Based Advertising

For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, and the preliminary results are in. The proposal, dubbed FLoC – aka, “federated learning of cohorts” – calls for using on-device machine learning to group people based on their common browsing behavior as an alternative to third-party... Continue reading »
by Allison Schiff // October 21st, 2020 //
»
Comic: Winging It

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // September 4th, 2020 //
»
Google Experiments Hint At Cookie-Free Future

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud.  In late April, Google announced in-market tests for some of the proposals in its Privacy Sandbox, where the cookie-free web is... Continue reading »
by AdExchanger // June 16th, 2020 //
»
 

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