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»FLoC

Comic: Starting Off Right

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // December 31st, 2021 //
»
The Top 10 AdExchanger Stories Of 2021

The ripple effects of Google’s decisions dominated AdExchanger’s top story list in 2021. The moves of two other Big Tech platforms – Apple and Facebook (pre-Meta) – rounded out the majority of our most-trafficked coverage. Halfway through the year, Google threw the industry for a loop when it delayed its planned deprecation of third-party cookies in... Continue reading »
by Sarah Sluis // December 23rd, 2021 //
»
Google’s Performance Max Is Ready For Primetime; FLoC Is Not

A Commanding Performance Google is expanding Performance Max, a product introduced last year that buys across YouTube, Maps, Search, Gmail, Google’s display network and Discover, which includes the product discovery and shopping feed. Check out the blog post. As part of the move, Google Local Marketing campaigns and Smart Shopping, a retail-sponsored product solution, will... Continue reading »
by AdExchanger // November 3rd, 2021 //
»
Andrew Frank, VP distinguished analyst at Gartner
Cohorts, Context And Cookies: What’s Next In The Quest For A Sustainable Ad Ecosystem?

"The Sell Sider" is a column written by the sell side of the digital media community. Today’s column is written by Andrew Frank, VP distinguished analyst at Gartner. As yesterday’s cross-domain tracking methods fade into history, the entire digital ad community is casting around for a suitable replacement – and marketers trying to navigate through the... Continue reading »
by AdExchanger Guest Columnist // October 6th, 2021 //
»
Criteo’s FLoC Tests Confirm There’s Way More Work Before It’s Ready For Prime Time

With your permission, please endure yet one more Privacy Sandbox-related bird reference: Chrome’s Federated Learning of Cohorts (FLoC) proposal will not fly in its current form. “We’ve got a long road to hoe before it’s possible to prove this can be a working model for advertising,” said Todd Parsons, chief product officer at Criteo. The... Continue reading »
by Allison Schiff // October 5th, 2021 //
»
Publishers At Odds Over SPAC; Ad Fraud Is Not A Plague

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed... Continue reading »
by AdExchanger // August 31st, 2021 //
»
In Praise Of Cohorts, The Only Truly Privacy-Compliant Option We Have

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Warren Lapa, CEO, Unique. When Google announced its plans to block third-party tracking in Chrome, the ad tech ecosystem immediately pivoted to first-party data and derived personal identifiers. The pitch... Continue reading »
by AdExchanger Guest Columnist // August 30th, 2021 //
»
Apple Concedes Nothing; In FLoC We Trust?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Settling For Nothing Apple agreed to a number of App Store updates to resolve a US class-action lawsuit by developers. It’s a measly commitment by Apple, which promises to extend its 15% commission for apps that make less than $1 million for at least... Continue reading »
by AdExchanger // August 30th, 2021 //
»
Amazon Following Spotify’s Lead; Google Helping Publishers Plan For FLoC

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Everything Store Adds More Audio Amazon is new to podcasting but it’s moving fast, borrowing from Spotify’s playbook. After scooping up podcast publisher Wondery eight months ago, it’s now signing exclusive distribution and ad deals with buzzy podcasts like SmartLess (hosted by Jason Bateman,... Continue reading »
by AdExchanger // August 17th, 2021 //
»
Comic: The Field Guide To The Privacy Sandbox

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // August 6th, 2021 //
»
See more articles
 

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