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»FLoC

In Praise Of Cohorts, The Only Truly Privacy-Compliant Option We Have

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Warren Lapa, CEO, Unique. When Google announced its plans to block third-party tracking in Chrome, the ad tech ecosystem immediately pivoted to first-party data and derived personal identifiers. The pitch… Continue reading »
by AdExchanger Guest Columnist // August 30th, 2021 //
»
Apple Concedes Nothing; In FLoC We Trust?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Settling For Nothing Apple agreed to a number of App Store updates to resolve a US class-action lawsuit by developers. It’s a measly commitment by Apple, which promises to extend its 15% commission for apps that make less than $1 million for at least… Continue reading »
by AdExchanger // August 30th, 2021 //
»
Amazon Following Spotify’s Lead; Google Helping Publishers Plan For FLoC

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Everything Store Adds More Audio Amazon is new to podcasting but it’s moving fast, borrowing from Spotify’s playbook. After scooping up podcast publisher Wondery eight months ago, it’s now signing exclusive distribution and ad deals with buzzy podcasts like SmartLess (hosted by Jason Bateman,… Continue reading »
by AdExchanger // August 17th, 2021 //
»
Comic: The Field Guide To The Privacy Sandbox

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // August 6th, 2021 //
»
Safari Trails Browser Operators; Amazon Slapped With Record GDPR Fine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Browsing The only browser operators with the resources and potential building blocks to compete with Google Chrome are Microsoft Edge (which is built on Chrome’s open-source code) and Apple’s Safari WebKit. So really that just leaves Safari. And Apple has given up on… Continue reading »
by AdExchanger // August 2nd, 2021 //
»
Google Revises Its Privacy Sandbox Timeline; Salesforce Nixes Audience Studio DMP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deadlines, Give Or Take Google Chrome has updated the timeline for its Privacy Sandbox proposals, its developer test kit for identity and measurement products meant to replace the purposes served by third-party cookies. The deadlines are quarterly benchmarks, not set dates à la GDPR.… Continue reading »
by AdExchanger // July 27th, 2021 //
»
Alan Chapell
The UK’s Watchdog Has Sway Over Google’s Road Map. Here’s What Needs To Happen Next

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, founder of law firm Chapell & Associates. The UK’s Competition and Markets Authority (CMA) has raised significant issues with respect to the Privacy Sandbox and Google’s proposed depreciation… Continue reading »
by AdExchanger Guest Columnist // July 21st, 2021 //
»
Tim Glomb, VP of content and data at Cheetah Digital
Here’s Why FLoCs Are a Step Backwards in Data Personalization (And What to Do Instead)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Glomb, VP of content and data at Cheetah Digital. Did you know that, according to a study by Accenture, 91% of consumers want a personalized online shopping experience? But at… Continue reading »
by AdExchanger Guest Columnist // June 14th, 2021 //
»
Retargeting Revives, As Criteo Turns In Another Strong Quarter

Retargeting might be considered a legacy business, but it held strong for Criteo – and actually grew – during the first quarter of this year. On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a surprise.… Continue reading »
by Allison Schiff // May 6th, 2021 //
»
In The Wake Of Bidstream Identifiers, Publishers Will Become The Guardians Of Data

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Aly Nurmohamed, General Manager at Permutive. With every Google, Apple and Firefox announcement, the status quo of the open web is rocked. The ecosystem of advertisers, ad tech companies and publishers falls out of balance. With… Continue reading »
by AdExchanger Guest Columnist // May 5th, 2021 //
»
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