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»Salesforce Marketing Cloud

Google Experiments Hint At Cookie-Free Future

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud.  In late April, Google announced in-market tests for some of the proposals in its Privacy Sandbox, where the cookie-free web is... Continue reading »
by AdExchanger // June 16th, 2020 //
»
Social Distancing With Friends: Salesforce Marketing Cloud's Adam Blitzer

When Adam Blitzer, EVP and GM of three Salesforce clouds (Marketing, Commerce and Community) co-founded marketing automation platform Pardot in 2007, the Great Recession was just around the corner and real estate was damned cheap. Pardot the startup snagged the top floor of a 34-story office building in Atlanta for $4 a square foot and... Continue reading »
by Allison Schiff // May 5th, 2020 //
»
New Salesforce Marketing Cloud CEO Adam Blitzer Doubles Down On CDP

The Salesforce Marketing Cloud is crowning a new leader. Longtime Salesforce vet Adam Blitzer will take the CEO reins from Bob Stutz this month. But the business strategy will remain the same: customer data platform (CDP) all the way. Salesforce introduced its CDP service, called “Customer 360,” in June, and Blitzer colored in more detail... Continue reading »
by James Hercher // November 25th, 2019 //
»
CCPA Locked And Loaded; State AGs Zero In On Google's Ad Tech Dominance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CCPA Crunch Time Lobbyists, cool your jets. The California Consumer Protection Act is nearing its mostly final form. The legislative session closes on Friday the 13th (that’s not ominous), which is also the deadline for lawmakers to pass any outstanding bills. Hail Mary lobbying... Continue reading »
by AdExchanger // September 13th, 2019 //
»
Salesforce Gets Serious About CDPs With Revamped Customer 360 Product

Salesforce officially threw its hat into the ring with the launch of a customer data platform (CDP) on Tuesday at its Connections conference in Chicago. Salesforce has been circling a CDP launch for the past year, since its $800 million acquisition of Datorama, a data integration service, and the launch of an internal identity graph... Continue reading »
by James Hercher // June 18th, 2019 //
»
Salesforce Marketing Cloud CEO Stutz On Data, Paid Media And The “Passing Fad” Of The CDP

The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of Moat and Grapeshot or Adobe’s deal for the video DSP TubeMogul. But Salesforce defies that trend. The company has deferred to partners to provide online advertising. And while rival clouds contend for new data sources,... Continue reading »
by James Hercher // June 18th, 2018 //
»
Salesforce And Google To Integrate Analytics 360 With Marketing And Sales Clouds

Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow between the Analytics 360 Suite and Salesforce’s Marketing and Sales clouds. Read the Google blog post. The integration of 360 and Salesforce’s Marketing and Sales clouds will be available in the first half of 2018 at no... Continue reading »
by Tilde Herrera // November 6th, 2017 //
»
Salesforce Ignites Digital Transformation Around Design Thinking For 20th Century Fox Film

If you’re an organization in dire need of digital transformation, who ya gonna call? While an enterprise software company might not initially come to mind, that’s exactly who brands like Coca-Cola and Philips turned to. For Hollywood studio 20th Century Fox Film, it’s moved from primarily a B2B company focused on partners like broadcasters, retailers,... Continue reading »
by Kelly Liyakasa // July 10th, 2017 //
»
Salesforce's New Segmentation Features Tread DMP Territory

Some of Salesforce Marketing Cloud’s new products, rolled out Wednesday, seem to mimic the capabilities of a data management platform (DMP) – software historically absent from the stack. Salesforce’s Predictive Scores and Predictive Audiences are designed to help marketers segment and target prospects and known consumers with more speed and granularity. Those two tools fall... Continue reading »
by Kelly Liyakasa // November 18th, 2015 //
»
 

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