“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sam Armando, executive vice president, director, National Video Marketplace Intelligence, at Publicis Media. With so many other, cheaper options, it is time to get rid of basic cable, right? Research shows that the national […]
This post is sponsored by Xandr. As the fragmentation of media viewing habits continues unabated, technology platforms must help evolve buying practices to reach interested consumers however they access content. In order to ensure buyers’ unique objectives are met across screens, customization and flexibility are paramount. This summer, AT&T’s Xandr unit introduced Xandr Invest, a […]
Advertising on news content has become a third rail that many brands won’t touch. Hundreds of brands block words like “Trump,” and others use broad keyword blocks that catch innocent articles in the crossfire. Joy Robins dove into this skittish advertiser environment in March, when she started at The Washington Post as chief revenue officer. […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Erik Matlick, CEO and founder at Bombora. Fears about privacy are reaching a fever pitch, as governments, web browsers and media outlets push an idea of deceitful data-gathering practices and possible worst-case scenarios. The problem with the current privacy discourse […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. There’s nothing like an existential threat to make allies – or frenemies, at least – out of rivals. The DigiTrust/IAB group, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mitchell Reichgut, founder and CEO at Jun Group. Fraudulent ads have long plagued digital advertising, and the industry is finally making serious headway against them. About $5.8 billion in fraud-related losses is […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Various complaints argue that RTB is incompatible with the EU’s General Data Protection Regulation and other privacy regulations emerging around the world. Regardless of the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. According to the IAB’s Outlook for Data Report, marketers plan to spend more money on data than ever. But just as investment […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James McLoughlin, director of data science at Inscape. Smart TV viewing data can measure the viewing habits of a target audience, but not everyone who integrates it into a targeted marketing campaign realizes the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Anderson, managing director at Xaxis. The constant growth in the numbers of devices and media outlets has rapidly changed the ways in which consumers can access content. That has […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Patrick O’Leary, founder and CEO at boostr. Much has changed in selling media and advertising. The original relationship-focused DNA of the typical ad seller is no longer sufficient to thrive. Programmatic has flipped the equation, requiring strong analytical and numerical skills. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice president of strategy at NCSolutions. Advertisers need a refresher course on the difference between attribution and causation – and why proving the latter is so much […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Time-sensitive marketing triggers are nothing new. Ever moved and received a mailbox full of offers? In the last few months, my business partner and I have sold […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. As we all know, “cookies are crumbling” – third-party cookies specifically. But the crumbling goes far beyond cookies and into other ways of tracking users, including fingerprinting, link decoration, localStorage and other […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Hyams, chief creative officer and partner at McMillan. B2B marketers’ worlds are filled with complexity – in the competitive landscape, products, pricing, channels, customers and their organizations, not to mention […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Bender, partner, global head of publisher strategy and business development at Prohaska Consulting. As we hyper-target, we can’t forget to hyper-message. While programmatic has revolutionized the way media is transacted over the past decade, […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Keith Abbey, vice president of publisher growth at Sovrn. With less than six months to California Consumer Privacy Act (CCPA) enforcement, the law is still nebulous and far from its final shape. But that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Smith, owner, Bureau of Digital. Corporations have long been known to poach talent from marketing and advertising agencies every five years or so, a practice that continues today with a […]
Jodie McAfee, SVP of sales and marketing at Vizio-owned Inscape, likes to stay “within whispering distance” of the engineering team. “I don’t ever want to be out there promising what I can’t deliver,” said McAfee, who joined Vizio in 2015 after more than four years helping build Samsung’s ad platform. But that doesn’t stop the […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jay Friedman, president and partner at Goodway Group. The General Data Protection Regulation (GDPR), the United Kingdom’s Information Commissioner’s Office (ICO) and, soon, California seem to be doing their best to rain on the programmatic parade. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pieter de Zwart, chief technology officer at Eyeota. The ad tech industry today is effectively chasing quarters into oncoming traffic. We are taking user concerns like privacy entirely too lightly, or […]
When Remedy Health acquired Vertical Health in April, a key reason was the health site’s expertise in using data and targeting. Remedy Health, which didn’t run programmatic ads before, is now adopting Vertical Health’s in-house data platform for its sites, including HealthCentral and HIV management site TheBody. Vertical Health’s portfolio focuses on information for people […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ocean Fine, senior vice president of sales and demand at Factual. Linear TV has always attracted ad budget from the Johnson & Johnsons and Campbell Soups of the world. In the digital era, those players are […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mitchell Reichgut, founder and CEO at Jun Group. There’s a parable about a master calligrapher who sold his work for enormous sums of money. One day, a man asked the calligrapher […]
It’s a cliche to say that data is fuel but, in GasBuddy’s case, that’s literally true. The GasBuddy app, which helps drivers crowdsource information about cheap fuel prices, has access to opted-in location data from more than 15 million monthly active users. Users are more than willing to share their data, because they’re receiving a utility […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rishad Tobaccowala, chief growth officer at Publicis Groupe. Today, leaders are more challenged than they have ever been, with many of the next generations skeptical of our capabilities, integrity and […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, senior vice president of video research and insights at Dentsu Aegis Network. Call it irony, but the topic of capturing a customer’s attention now dominates the attention of brand marketers. As anyone in the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Helmreich, group vice president at Oracle Marketing Cloud. As the popularity of mobile shopping continues to skyrocket, there’s one key thing to remember: While the outcome is the same […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Christopher Guenther, senior vice president, global head of programmatic, at News Corp. One of the oldest tenets of business has been to put the customer first – and it holds especially true for media. Publishers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, global head of programmatic services at Accenture Interactive. The death of cookies is beginning to have real impacts for brands, publishers and everyone in between. Ultimately, it will […]
Ask Ad Manger offers instant troubleshooting help when a campaign isn’t delivering as expected, ideally by diagnosing the problem and suggesting how to fix it.
Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.
CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user acquisition.
The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.
It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.
To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.
