• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»GasBuddy

GasBuddy Fills Up On Location Data, Outcomes-Based Ads And Shopper Marketing Bucks

It’s a cliche to say that data is fuel but, in GasBuddy’s case, that’s literally true. The GasBuddy app, which helps drivers crowdsource information about cheap fuel prices, has access to opted-in location data from more than 15 million monthly active users. Users are more than willing to share their data, because they’re receiving a utility... Continue reading »
by Allison Schiff // August 7th, 2019 //
»
GasBuddy Fuels In-Store Engagement With Targeted Mobile Coupons

Drivers and passengers buy about $225 billion a year in consumables at gas station convenience stores. That’s a lot of candy bars and potato chips. But targeting that on-the-go audience with specific offers and connecting sales to specific ads is far from convenient for marketers and retail operators, which comprise a highly fragmented landscape of... Continue reading »
by Allison Schiff // October 19th, 2016 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Randall Rothenberg: The Cookie’s Death Heralds A Better Future For The Web
  • Google, You Finally Really Did It
  • After Google Finally Really Did It, A Necessary System Cleanup
  • Verve’s New Parent Company Sees Potential, Despite Obvious Privacy Challenges
  • 4 Ways The Death Of The Cookie In Chrome Could Affect Marketers
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved