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»Maggie Zhang

Amazon Hires In OTT Advertising; Spotify’s COVID Pain Limited So Far

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For TV  Amazon beefed up its ad-supported OTT ranks with the hire of Maggie Zhang, former EVP of video research and insights at Dentsu Aegis Network. At Amazon, Zhang will develop reach and measurement products for Prime Video advertisers in a role that... Continue reading »
by AdExchanger // April 30th, 2020 //
»
There Is No Magic Co-Viewing Factor On Connected TV

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. One of the value propositions of over-the-top (OTT) and connected TV (CTV) advertising is its TV-like co-viewing activity. Watching video content and... Continue reading »
by AdExchanger // February 24th, 2020 //
»
5 Mandates To Help Marketers Seize The Linear Addressable TV Opportunity

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. National linear addressable television is one of the key trends in video. It holds the promise of delivering targeted ads to only... Continue reading »
by AdExchanger // January 21st, 2020 //
»
More Critical Thinking Is Needed In TV Attribution

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. Nowadays, anyone can easily find enthusiastic advocates for TV attribution at every turn, myself included. As we celebrate the newfound capabilities to... Continue reading »
by AdExchanger // December 9th, 2019 //
»
Solving For A Different Kind Of Attention Deficit

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, senior vice president of video research and insights at Dentsu Aegis Network. Call it irony, but the topic of capturing a customer’s attention now dominates the attention of brand marketers. As anyone in the... Continue reading »
by AdExchanger // August 5th, 2019 //
»
The Goldilocks Principle In TV Attribution: A Marketer’s Pursuit Of ‘Just Right’

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, senior vice president of video research and insights at Dentsu Aegis Network. As the timeless tale of “Goldilocks and the Three Bears” goes, the young girl tastes three different bowls of porridge... Continue reading »
by AdExchanger // April 15th, 2019 //
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