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»Maggie Zhang

5 Mandates To Help Marketers Seize The Linear Addressable TV Opportunity

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. National linear addressable television is one of the key trends in video. It holds the promise of delivering targeted ads to only... Continue reading »
by AdExchanger // January 21st, 2020 //
»
More Critical Thinking Is Needed In TV Attribution

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. Nowadays, anyone can easily find enthusiastic advocates for TV attribution at every turn, myself included. As we celebrate the newfound capabilities to... Continue reading »
by AdExchanger // December 9th, 2019 //
»
Solving For A Different Kind Of Attention Deficit

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, senior vice president of video research and insights at Dentsu Aegis Network. Call it irony, but the topic of capturing a customer’s attention now dominates the attention of brand marketers. As anyone in the... Continue reading »
by AdExchanger // August 5th, 2019 //
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The Goldilocks Principle In TV Attribution: A Marketer’s Pursuit Of ‘Just Right’

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, senior vice president of video research and insights at Dentsu Aegis Network. As the timeless tale of “Goldilocks and the Three Bears” goes, the young girl tastes three different bowls of porridge... Continue reading »
by AdExchanger // April 15th, 2019 //
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