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»Maggie Zhang

Solving For A Different Kind Of Attention Deficit

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, senior vice president of video research and insights at Dentsu Aegis Network. Call it irony, but the topic of capturing a customer’s attention now dominates the attention of brand marketers. As anyone in the... Continue reading »
by AdExchanger // August 5th, 2019 //
»
The Goldilocks Principle In TV Attribution: A Marketer’s Pursuit Of ‘Just Right’

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, senior vice president of video research and insights at Dentsu Aegis Network. As the timeless tale of “Goldilocks and the Three Bears” goes, the young girl tastes three different bowls of porridge... Continue reading »
by AdExchanger // April 15th, 2019 //
»

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