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»Inscape

Vizio-Backed Project OAR Launches Specs Around Linear Dynamic Ad Insertion

Swapping out ads on linear TV to target audiences just got a bit more real. Project OAR (“Open, Addressable, Ready”), a consortium backed by smart TV maker Vizio, said Monday at CES it has finalized open specifications for dynamic ad insertion on linear TV and integrated with major ad decisioning engines including FreeWheel, Google Ad... Continue reading »
by Alison Weissbrot // January 6th, 2020 //
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Vizio Launches Ad Business As Ad-Supported Streaming Takes Off

Advertising is becoming an intriguing business for smart TV manufacturers, and Vizio became the latest to throw its hat in the ring Tuesday, when it launched an ad sales business that will take advantage of the 13 million smart TVs it has in American homes. “It’s no secret that the connected TV space has been... Continue reading »
by Alison Weissbrot // December 10th, 2019 //
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Inscape On Addressable: We’re Never Going To Get There Pushing An End-To-End Stack

Jodie McAfee, SVP of sales and marketing at Vizio-owned Inscape, likes to stay “within whispering distance” of the engineering team. “I don’t ever want to be out there promising what I can’t deliver,” said McAfee, who joined Vizio in 2015 after more than four years helping build Samsung’s ad platform. But that doesn’t stop the... Continue reading »
by Allison Schiff // August 15th, 2019 //
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The Marketer’s Guide To ACR Tech In Smart TVs

If you own a smart TV, chances are its integrated automated content recognition (ACR) technology tracks everything you watch. What started out as a niche technology tracking viewership in high-end smart TVs has spread to the masses: Forty-seven percent of the United States’ 120 million homes own smart TVs, up from 39% a year ago,... Continue reading »
by Sarah Sluis // June 26th, 2019 //
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Altice’s A4 Lets Marketers Access More TV Data Via A Partnership With Vizio’s Inscape

Deep breaths: Altice USA’s advanced TV unit, A4, has partnered with Vizio’s Inscape data sales division to simplify cross-platform audience. A4, which launched in April, is an advanced TV product designed to position ads across digital and connected TV screens on both local and national inventory. A4’s data, which comes from Altice USA subscribers, allows... Continue reading »
by Rae Paoletta // August 16th, 2018 //
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Vizio’s Data Business Is Back – With An Updated Privacy Policy And An Expanded Partnership With ISpot.TV

Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a consumer opt-out for data collection. Since then, Vizio’s data division, Inscape, has been busy courting vendor and agency clients after Vizio revised its privacy policy, said Jodie McAfee, SVP of sales and marketing for Inscape.... Continue reading »
by Kelly Liyakasa // December 13th, 2017 //
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