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»NCS

Attribution Does Not Imply Causation

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice president of strategy at NCSolutions. Advertisers need a refresher course on the difference between attribution and causation – and why proving the latter is so much... Continue reading »
by AdExchanger // August 22nd, 2019 //
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Google To Let EU Android Users Choose Their Search Engine; Ad Loads Actually Increase On TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spoiled For Choice Vestager strikes again. Starting next year, Google will show a new “choice screen” to Android smartphone owners in Europe that prompts them to choose a default search service from a set of four companies – initially Google, Yahoo, Qwant, a French... Continue reading »
by AdExchanger // August 5th, 2019 //
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Will The Ad Industry Move To A Sales Guarantee?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt O’Grady, CEO at Nielsen Catalina Solutions. Attention. Human-viewable. Audience. Fraud-free. Sales. Over the past year, media companies and data providers have worked together to offer secondary media guarantees based... Continue reading »
by AdExchanger // February 1st, 2018 //
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Kellogg’s Studies How Video Viewability Impacts Sales

Kellogg’s has teamed up with Nielsen Catalina Solutions (NCS), Moat and Yahoo’s BrightRoll to measure how factors in video advertising like “time in view” and “audibility” affect purchases. For each set of exposures Kellogg’s bought using BrightRoll, Moat provided metrics around player size, time spent and whether the video’s sound was on or off. Nielsen... Continue reading »
by Kelly Liyakasa // March 21st, 2017 //
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With Ad Tech, Nielsen Catalina Solutions Sheds Its One-Trick-Pony Reputation

Nielsen Catalina Solutions’ (NCS) original value prop focused on connecting media consumption with in-store sales for CPG brands. But in the past two years, NCS has moved beyond attribution and into building programmatic audience segments. Programmatic targeting is already almost 25% of NCS’ business, with a revenue goal this year between $20 million and $25... Continue reading »
by James Hercher // February 22nd, 2017 //
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Nielsen Catalina Solutions Debuts Measurement Service For Print To In-Store Sales

Nielsen Catalina Solutions (NCS) and Time Inc. on Tuesday unveiled a new measurement product for attributing offline sales to print magazine advertising. “It’s the culmination of years of work and of a lot of pieces coming together,” said Leslie Wood, NCS chief research officer. And the product relies on a dense web of partners and... Continue reading »
by James Hercher // March 16th, 2016 //
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