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»advanced tv

Samsung Ads' Cathy Oh: 2021 Is All About Measurement And Attribution In Streaming

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. The rapid shift to streaming TV last year significantly disrupted the advertising industry, and was nothing short of transformational amidst the pandemic, social unrest and a divisive presidential election. But despite its vast potential as an emerging advertising platform for brands and marketers, streaming ad... Continue reading »

by Tony Rifilato // January 25th, 2021 //
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Blinc Digital Co-Founders Lindsey Brie
Blinc Co-Founders: ‘The Pandemic Has Pushed Advertisers Into The Advanced TV Pool’

Streaming behavior has skyrocketed during the pandemic, and advertisers have been rising to meet that change. “Major catastrophic events don’t change what’s happening, but they do make trends accelerate. OTT was already growing, but it has accelerated so much,” said Lindsey Harju, co-founder of Blinc Digital, a consultancy that advises buyers, sellers and tech companies... Continue reading »

by Sarah Sluis // July 20th, 2020 //
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FreeWheel Launches Unified Direct-Sold/Programmatic Product With NBCU And The Trade Desk

NBCUniversal opened more of its inventory to programmatic platforms on Monday, with a new product integration through FreeWheel and The Trade Desk. FreeWheel, a sister-company of Comcast’s NBCU, is coming out of beta with its “unified decisioning” platform, which operates an auction where programmatic demand is considered alongside direct-sold campaigns for OTT inventory and video... Continue reading »

by James Hercher // April 14th, 2020 //
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It’s Time For B2B Marketers To Get Off The Advanced TV Sidelines

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Advanced TV advertising promises marketers better targeting and measurement capabilities, underpinned by rich viewer data. Not only are Americans flocking to the services and devices that deliver... Continue reading »

by AdExchanger // March 9th, 2020 //
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GumGum Surfs The Contextual Wave; Kraft-Heinz To Increase Budgets, Cut Agencies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stick To It GumGum began life as an image-recognition startup that served contextual ads alongside relevant images. The company muddled along during a period when contextual was not exactly in vogue, but now appears well positioned to seize on headwinds faced by user-level addressability.... Continue reading »

by AdExchanger // February 14th, 2020 //
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Old Meets New As Univision Brings Dynamic Product Placements To Telenovelas

Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision. But one thing that isn’t changing is viewers’ appetite for content. Some of Univision’s... Continue reading »

by Allison Schiff // January 16th, 2020 //
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Cadent Acquires 4INFO To Expand Its Advanced TV Offering

Cadent said it acquired ad tech company 4INFO on Thursday to help buyers to better allocate spend across channels and platforms as TV viewing fragments. Terms of the deal were not disclosed. Cadent works with buyers and sellers to execute addressable and data-driven linear TV buys. It will gain access to OTT and CTV inventory... Continue reading »

by Alison Weissbrot // January 2nd, 2020 //
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What TV Advertising’s Top Headlines Mean For Marketers In 2020

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Looking back on 2019, any TV media professional will tell you the past year has been anything but “same ’ol, same ’ol.” Everything from acquisitions to tech... Continue reading »

by AdExchanger // December 23rd, 2019 //
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Podcast: The New Viacom

Bryson Gordon leads advanced advertising initiatives at Viacom. Catch him at AdExchanger’s upcoming Programmatic IO New York on Oct 15-16. Ahead of its planned merger with CBS, Viacom is scaling up new, more data-driven models for TV advertising. Its Vantage product offers impression guarantees against narrowly defined audience segments. Vantage was the brainchild of Bryson... Continue reading »

by Zach Rodgers // October 11th, 2019 //
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Viacom On Advanced TV: ‘Frustration Can Be Great For Innovation’

Viacom’s Bryson Gordon will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15 and 16. Around five years ago, advanced TV was still “a science experiment,” said Bryson Gordon, Viacom’s EVP of advanced advertising. But during this year’s upfront cycle, data-driven buying through Vantage, Viacom’s advanced advertising platform, more than doubled. “Marketers... Continue reading »

by Allison Schiff // September 30th, 2019 //
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