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»Chief Revenue Officer

Can Group Nine CRO Geoff Schiller Siphon Ad Dollars From Linear TV?

Fresh off the acquisition of PopSugar last October, Group Nine Media vowed to turn a profit in 2020 – putting Chief Revenue Officer Geoff Schiller, a PopSugar transplant, in charge of finding the advertising dollars that will bring the media organization into the black. A good amount of those dollars will come from video advertising.... Continue reading »
by Sarah Sluis // February 7th, 2020 //
»
Washington Post CRO Joy Robins Wants To Work With Brands That Stand For Something

Advertising on news content has become a third rail that many brands won’t touch. Hundreds of brands block words like “Trump,” and others use broad keyword blocks that catch innocent articles in the crossfire. Joy Robins dove into this skittish advertiser environment in March, when she started at The Washington Post as chief revenue officer.... Continue reading »
by Sarah Sluis // September 4th, 2019 //
»
CRO Laura Desmond Leaves Publicis Groupe, Rishad Tobaccowala To Take Over

After a six-month sabbatical, Chief Revenue Officer Laura Desmond will leave Publicis Groupe due to a family health emergency, the company announced Thursday. (Press release) Desmond’s term with the organization will end on Dec. 31. Rishad Tobaccowala, the holding company’s chief strategy and growth officer who performed Desmond’s responsibilities during the sabbatical, will continue executing... Continue reading »
by Alison Weissbrot // October 27th, 2016 //
»

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