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»Scott Tieman

Just Because You Can Collect Customer Data Doesn’t Mean You Should

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, global head of programmatic services at Accenture Interactive. Many brands collect prolific customer data without having a clear idea of how they will put it to good use. That’s not... Continue reading »
by AdExchanger // November 8th, 2019 //
»
Brands Must Prepare For Advertising In A Cookie-Less World

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, global head of programmatic services at Accenture Interactive. The death of cookies is beginning to have real impacts for brands, publishers and everyone in between. Ultimately, it will... Continue reading »
by AdExchanger // August 1st, 2019 //
»
Three Challenges Accenture Interactive Will Face As It Pushes Into Programmatic

It wasn’t a surprise to most in the industry when Accenture Interactive said Wednesday it would formally launch a programmatic services unit as part of its offer to clients. The Accenture subsidiary has been steadily wading into agency territory for years by acquiring creative and design shops. While it hasn’t made any major acquisitions in... Continue reading »
by Alison Weissbrot // May 23rd, 2018 //
»
 

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