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»CRO Joy Robins

Washington Post CRO Joy Robins Wants To Work With Brands That Stand For Something

Advertising on news content has become a third rail that many brands won’t touch. Hundreds of brands block words like “Trump,” and others use broad keyword blocks that catch innocent articles in the crossfire. Joy Robins dove into this skittish advertiser environment in March, when she started at The Washington Post as chief revenue officer.... Continue reading »
by Sarah Sluis // September 4th, 2019 //
»

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