Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement
Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.
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OPINION: Data-Driven ThinkingFrom Theory To Practice: How Organizations Can Embrace Experimentation In Marketing Measurement
Experimentation has been proven to offer unrivaled insights into marketing effectiveness, but it remains underused. But what can organizations do to successfully integrate experimentation into their measurement frameworks?
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Comic: Causal Meets Casual
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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The INCRMNTAL Way: Long Live Causation And Down With Correlation
INCRMNTAL’s new platform uses causal AI models to measure and help marketers understand the relationship between cause and effect.
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Measured’s Revamped Platform Blends Automation, Incrementality And MMM
If you’re playing buzzword bingo, your card’s about to fill up, because this article covers automated incrementality testing, causal measurement and full-funnel MMM.
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OPINION: Data-Driven ThinkingAttribution Does Not Imply Causation
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice president of strategy at NCSolutions. Advertisers need a refresher course on the difference between attribution and causation – and why proving the latter is so much […]