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»Oracle Marketing Cloud

Experience Analytics Can Help Mobile Marketers Read Between The Lines

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Helmreich, group vice president at Oracle Marketing Cloud. As the popularity of mobile shopping continues to skyrocket, there’s one key thing to remember: While the outcome is the same... Continue reading »
by AdExchanger // August 2nd, 2019 //
»
Oracle Marketing Cloud Releases New Integrations To Make Its Data Flow

Oracle Marketing Cloud is taking on a very customer data platform-like complexion these days. On Tuesday, OMC unveiled a slew of feature updates designed to grease the wheels between its marketing products and “bring data and intelligence together with orchestration in real time,” said Shashi Seth, SVP of Oracle Marketing Cloud. Responsys, Oracle’s email marketing... Continue reading »
by Allison Schiff // March 19th, 2019 //
»
Adaptive Intelligence Apps: Oracle Tells Its AI Story

Around this time last year, the chatter around artificial intelligence (AI) was escalating as Salesforce and IBM unveiled splashy programs to help advertisers make sense of massive and complex reams of data, in order to enable more personalized marketing. Oracle, too, announced the creation of Adaptive Intelligence Apps at the time, and at its annual... Continue reading »
by Tilde Herrera // October 5th, 2017 //
»
Oracle Marketing Cloud Aims To Be A Platform That Blends Data, Services And AI

As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with clear points of distinction. While Salesforce heralds its CRM data and hooks into other categories like sales and commerce, Adobe’s differentiator is creative with growing emphasis on digital experience. In the case of Oracle, which... Continue reading »
by Kelly Liyakasa // October 3rd, 2017 //
»
Laura Ipsen On Using Oracle Marketing Cloud As The ‘Tip Of The Spear’

Laura Ipsen walked into the office of Oracle co-CEO Mark Hurd on a Monday this summer, and the next day she had a new job as the general manager and senior vice president of Oracle Marketing Cloud (OMC). It’s her latest role in a 25-year career spent at some of the world’s large tech titans.... Continue reading »
by Tilde Herrera // September 23rd, 2016 //
»
Oracle Marketing Cloud’s New Chief Emphasizes Integration, ROI

Six weeks ago, Laura Ipsen – a former Microsoft and Cisco exec – succeeded Kevin Akeroyd as SVP and GM of Oracle Marketing Cloud (OMC). Akeroyd, one of the original architects of the OMC business, had moved on to the CEO role at Cision. Ipsen – formerly an SVP of Oracle’s global industry solutions group... Continue reading »
by Kelly Liyakasa // September 16th, 2016 //
»
Oracle Marketing Cloud’s Integration Effort Changes Its Relationship With Clients, Partners

Like every marketing cloud, Oracle’s was built through acquisition. The tech giant has devoted more than $3 billion to construct a suite that includes campaign management or marketing automation from Responsys and Eloqua, data management solutions from BlueKai and Datalogix, omnichannel commerce through Maxymiser and online ad targeting tools like AddThis – among many others.... Continue reading »
by James Hercher // May 2nd, 2016 //
»
Branding And Performance Intersect For Lexus

Luxury automaker Lexus has set its sights on sports fans to sell a new 467-horsepower, high-performance vehicle. The Toyota-owned auto company has created a branded game from the ground up called “GS F the Bracket” with Yahoo Sports to support the rollout of its new luxury sports sedan in tandem with the NCAA men’s college... Continue reading »
by Kelly Liyakasa // March 9th, 2016 //
»
Behind The Data Cloud, The Basis Of Oracle’s ID Graph

Oracle 1.0 was more about databases than device graphs. But as Oracle methodically built out a Marketing and Data Cloud, that changed. For the latter, marrying data management platform BlueKai with offline data tool Datalogix unlocked new capabilities. For instance, it can validate metrics that purport to measure links between TV, digital and sales. Oracle... Continue reading »
by Kelly Liyakasa // November 16th, 2015 //
»
Kenya Airways Fuels With Data To Lift Marketing

Anyone who has ever stepped onto an airplane knows that air travel can bring out the best and worst in all of us. That can lead to a relationship between guest and airline best described as “complicated.” “For me to be able to get what your needs are, to capture you as a guest and... Continue reading »
by Tilde Herrera // October 29th, 2015 //
»
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