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»ad units

GasBuddy Fills Up On Location Data, Outcomes-Based Ads And Shopper Marketing Bucks

It’s a cliche to say that data is fuel but, in GasBuddy’s case, that’s literally true. The GasBuddy app, which helps drivers crowdsource information about cheap fuel prices, has access to opted-in location data from more than 15 million monthly active users. Users are more than willing to share their data, because they’re receiving a utility... Continue reading »
by Allison Schiff // August 7th, 2019 //
»
Mobile And Social Formats Steal RTB Share From 'Big 3' Ad Units

A new crop of ad units is on the rise as mobile and social inventory expands, independent trading desk Accordant Media reported in a Q1 analysis. Although 70% of total real-time bidded (RTB) display media is attributed to the “Big 3” primary ad unit sizes, all three fell as a percentage of total programmatic impression volume. Simultaneously... Continue reading »
by Beth Goodbaum // May 16th, 2014 //
»

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