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»coronavirus and advertising

How To Un-Pause Ad Spend

If only reopening the US economy was like flipping a switch. “But it’s just not,” said Craig Atkinson, chief client officer at performance agency Tinuiti. Reopening will be a gradual process that rolls out differently depending on vertical, region and consumer sentiment. Monday in New York City, for example, marked Phase One of reopening, but... Continue reading »

by Allison Schiff // June 9th, 2020 //
»
How WarnerMedia Is Pivoting Its Premier Promos From Experiential To Virtual

Missy Chambless and her team of marketers at WarnerMedia had big plans to promote tune-in for “Snowpiercer.” The new TNT show, which premiered in May, takes place entirely on a massive high-speed train in a dystopian future after the Earth is plunged into a second ice age. To bring “Snowpiercer” to life, they planned to... Continue reading »

by Allison Schiff // June 4th, 2020 //
»
ViacomCBS Speeds Up Streaming Plans, Expects Tough Ad Market in Q2

In its first quarter call as a combined company Thursday, ViacomCBS hailed its strength and said the coronavirus pandemic would accelerate its plans for subscription streaming services. Advertising revenue grew 2% to $2.5 billion, excluding the impact of last year’s Super Bowl and the canceled NCAAA tournament. Otherwise, advertising declined 19% year over year. Pluto... Continue reading »

by Sarah Sluis // May 7th, 2020 //
»
 

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