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»Dativa

While We Work Remotely, These Data Science Innovators Keep Ad Tech Moving

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. While we're still largely confined to our homes, frequently glued to our screens, ads supporting the bulk of online content... Continue reading »
by AdExchanger // May 22nd, 2020 //
»
Data-Driven TV Is More Than Addressable And Connected

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. After decades of planning and measuring TV with only minor iterations of the same fundamental techniques and technologies, marketers now find themselves confronted... Continue reading »
by AdExchanger // September 6th, 2018 //
»
TV Advertisers Need Better Audience Segments

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. With online segments overlaid on linear schedules, many are hoping for a golden age of TV advertising, where brands can break out beyond... Continue reading »
by AdExchanger // January 22nd, 2018 //
»
 

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