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»partners

Sellers, Beware Of The Customer You Can’t Afford

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Ward Flock, global vice president, Magnify, at Prohaska Consulting. If you're expecting to find yet another article about selling during a recession, feel free to browse elsewhere. Many sage sales consultants talk about promoting... Continue reading »
by AdExchanger // May 29th, 2020 //
»
Podcast: Don't Call MDC Partners A Holding Company

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. "I don't even use the term 'holding company,’" MDC Partners CEO Scott Kauffman says in the latest episode of AdExchanger Talks. "We don't even think of ourselves as a parent company." What, then? Kauffman says MDC's investment philosophy is about "partnership" rather than "ownership." The... Continue reading »
by Zach Rodgers // July 21st, 2017 //
»
 

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