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»Doug Weaver

No Going ‘Back’

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Doug Weaver, founder and CEO at Upstream Group. Throughout this pandemic many of us have managed our vision of the future by making it about the past. We talk about... Continue reading »
by AdExchanger // June 15th, 2020 //
»
Social Distancing With Friends: Upstream Group Founder Doug Weaver

For ad sellers dealing with pandemic’s economic effect, the battle is over. The siege has now begun. “The novelty of us not being together, not being able to be with our customers or go to events, is wearing off,” says Doug Weaver, founder of sales training consultancy The Upstream Group. Instead of face-to-face trainings and... Continue reading »
by Sarah Sluis // April 28th, 2020 //
»
Man Vs. Machine: Programmatic Doesn't Have To Mean Doing 'More With Less'

Among the many concerns ad sellers and ad agency staffers harbor about the rise of automated audience buying is that all these advancements will ultimately put people out of a job. The ethos of doing "more with less" is a general worry that happens anytime an industry finds itself in the throes of technological change.... Continue reading »
by David Kaplan // November 28th, 2012 //
»
 

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