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»The Media Kitchen

OTT Advertising: Why The Industry Needs More Transparency

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Samantha Stockman, group director at The Media Kitchen. The over-the-top (OTT) landscape is rapidly changing, ushering in a slew of new subscription and ad-supported video-on-demand services – and an abundance of advertising opportunities. There are... Continue reading »
by AdExchanger // October 7th, 2019 //
»
Will 2015 Will Be The Year Of Private Marketplaces?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barry Lowenthal, president at The Media Kitchen. A couple of years ago we started exploring using private marketplaces. But we weren’t successful at getting wide adoption, within the agency or... Continue reading »
by AdExchanger // August 22nd, 2014 //
»
Open RTB Needs Its Own Bloomberg Terminal

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Engroff, chief digital media officer at The Media Kitchen and managing partner at kbs Ventures. It has become fashionable in media circles to compare the programmatic media market to... Continue reading »
by AdExchanger // July 31st, 2014 //
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What Happens When Your Audience Doesn't Click?

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Darren Herman, Chief Digital Media Officer at MDC Partners' The Media Kitchen. There was a seminal study done a few years ago by comScore, Tacoda and Starcom USA called "Natural... Continue reading »
by AdExchanger // September 24th, 2012 //
»

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