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»Barry Lowenthal

Will 2015 Will Be The Year Of Private Marketplaces?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barry Lowenthal, president at The Media Kitchen. A couple of years ago we started exploring using private marketplaces. But we weren’t successful at getting wide adoption, within the agency or... Continue reading »
by AdExchanger // August 22nd, 2014 //
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