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»boycott

The Big Story: Spotify’s Dilemma And An Olympic Challenge

The power of platforms to push content – or decide to pull it – was under scrutiny once again last week, when big-name musicians pulled out of Spotify to protest the misinformation flowing from the mouth of the audio platform’s $100 million exclusive podcast star, Joe Rogan. The experience is a familiar one for many… Continue reading »
by Sarah Sluis // February 3rd, 2022 //
»
Comic: Independence Day

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // July 3rd, 2020 //
»
The Big Story: Google’s Fees, Facebook Advertisers Flee

Last week, Google cracked open its black box to divulge its take rates across its buying platforms DV360 and Google Ads, as well as for its publisher tech Google Ad Manager. This week on The Big Story, we’re going to take a look at those fees, including what they mean, what we know and, most… Continue reading »
by Ryan Joe // July 2nd, 2020 //
»
Papa John’s On The Facebook Boycott, Product Launches During A Pandemic – And Why Digital OOH Can Still Work Right Now

What do people do when they’re mostly stuck at home? They stream, they game and they eat pizza. Papa John’s saw double-digit growth in June, with sales up 24% year over year in North America and 5% internationally amid the ongoing pandemic. In order to deliver that growth, Papa John’s had to, you know, literally… Continue reading »
by Allison Schiff // July 2nd, 2020 //
»
Facebook Has Faced Worse Blowback; Where Brands Are Spending Instead

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook Unfriend How at-risk is Facebook, really, from the flurry of brands suspending ad campaigns? Facebook has weathered worse. Its market cap plummeted $43 billion in one day in 2018, after reports of the Cambridge Analytica data violations, but bounced back within two… Continue reading »
by AdExchanger // July 1st, 2020 //
»
Facebook Tightens Its Policies On Hate Speech In Ads As More Brands Join The Boycott

More big names are joining the Facebook ad boycott, including Unilever, Verizon and Honda, and Mark Zuckerberg is doing damage control. On Friday, Zuck went live on his Facebook page to outline how Facebook is preparing for the 2020 presidential election, cracking down on voter suppression and trying to regulate hate speech on its platform.… Continue reading »
by Allison Schiff // June 26th, 2020 //
»
Advertisers Are Boycotting Facebook. Will It Last?

Brands are getting involved as civil rights and activist groups pressure Facebook to stop the spread of misinformation and hate on its platform. Last week, REI, The North Face and Patagonia said they would suspend their ad spend on the platform for the month of July as part of the Stop Hate For Profit campaign,… Continue reading »
by Alison Weissbrot // June 23rd, 2020 //
»
 

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