A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Independence Day
By 
Nate Neal
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Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU
Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest.
Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access
A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master service agreement, citing concerns about “protections” for “vendor and supply partners.”
Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads?
Investors didn’t bring up Google’s advertising business or ads in general once during the Q&A portion of Alphabet’s earnings report call on Wednesday.
Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display
Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe, contextual audiences for omnichannel campaigns.
Sellers Are Fed Up With Amazon, But Can They Force Change?
Million Dollar Sellers, or “MDS,” is a group of Amazon sellers and specialists. And they’ve had it with Amazon’s advertiser and seller squeeze. But can they do anything about it?
Creative Plus Performance Equals Less Ad Waste, Says The Corcoran Group
For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai.
