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»George Manas

Advertisers Are Boycotting Facebook. Will It Last?

Brands are getting involved as civil rights and activist groups pressure Facebook to stop the spread of misinformation and hate on its platform. Last week, REI, The North Face and Patagonia said they would suspend their ad spend on the platform for the month of July as part of the Stop Hate For Profit campaign,... Continue reading »
by Alison Weissbrot // June 23rd, 2020 //
»
marketers reopening
Brands Hesitantly Return With New Marketing Strategies As The Country Reopens

For better or for worse, the country is starting to reopen. But that doesn’t mean advertisers are simply flipping their media plans back on. As advertisers return to the market, they’re thinking critically about how consumer media and shopping habits have changed, and how strategies that worked in the past won’t necessarily work in the... Continue reading »
by Alison Weissbrot // May 29th, 2020 //
»
OMD Hires Danielle Sporkin To Integrate Linear And Digital Planning

Content is increasingly available across platforms and devices, but most media agencies still take a channel-based approach to planning.  Linear and digital planners not only operate in silos, but the former use demographic data as their source of truth while the latter use behavioral data, creating a divide in both how agencies plan media and... Continue reading »
by Alison Weissbrot // July 31st, 2019 //
»
Cannes 2019: Creative Meets Performance, DTC Shows Up And Regulation Looms

The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour. But this year, beyond the branded yachts and magnum-sized bottles of rose, proving that creativity drove business performance will be a key ingredient in winning awards as marketers struggle for growth. Creatively, the focus will... Continue reading »
by Alison Weissbrot // June 17th, 2019 //
»
OMD Moves Programmatic Upstream Into The Planning Process

Agencies can no longer plan digital and linear investments separately. Integrating planning strategies and investments at OMD will be a core focus for George Manas, who joined as president and chief media officer last week from Omnicom performance agency Resolution Media. “I’ve been bullish on making sure programmatic talent doesn't live in just an activation... Continue reading »
by Alison Weissbrot // April 3rd, 2019 //
»
Podcast: Marketing Finds Its Voice

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will accommodate smart speakers alone... Continue reading »
by Ryan Joe // June 28th, 2018 //
»
Agencies Ramp Up Facebook Expertise With Blueprint Training Certification

Media agency employees sitting for Facebook’s Blueprint certification exam may have flashbacks of their experiences taking the SATs. The exam, which certifies agency employees on every Facebook native ad product within its Ads Manager, Business Manager and Power Editor tools, is a multiple-hour affair that requires weeks of prep. Test-takers must roll up their sleeves... Continue reading »
by Alison Weissbrot // March 29th, 2017 //
»
Snapchat’s API Makes It Easier For Advertisers To Test, And Now They Need To See Results

Agency buyers believe Snapchat’s partner program, which allows third parties to buy inventory, will help the messaging service migrate from a bespoke buy to a more central part of a media plan. “If you look at the scale and daily time spent, especially among millennials, you have to consider Snapchat a core reach vehicle,” said... Continue reading »
by Alison Weissbrot // June 16th, 2016 //
»
 

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