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Clair Bergam

  • OPINION: On TV & Video

    Getting Into OTT And Other New Channels? Here’s How To Expand Your Client’s Comfort Zone

    BY AdExchanger//

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Clair Bergam, associate director at The Media Kitchen. Imagine your client’s direct response business runs like a well-oiled machine. They depend on you to target certain customers with certain products, which you do with […]

  • Clair Bergam headshot
    OPINION: On TV & Video

    As Opportunities Abound In Advanced TV, Marketers Must Proceed With Caution

    BY AdExchanger//

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Clair Bergam, associate director at The Media Kitchen. At a time when dismal numbers dominate the national conversation, one of the few exceptions are those being generated by the TV and over the top […]