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»ctv walled gardens

TV Ad Buying Needs A Revolution – And Now Is The Time For Real Action

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Pam Zucker, SVP and head of marketing at Amobee.  In a recent interview, IAB CEO David Cohen challenged advertisers “to rethink how they buy television.” He highlighted the dramatic change in consumption since the onset… Continue reading »
by AdExchanger Guest Columnist // February 14th, 2022 //
»
Samantha Stockman headshot
How Buyers Can Capitalize On CTV’s Emerging Walled Gardens

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Samantha Stockman, group director at The Media Kitchen. This year’s virtual Newfronts made it clear: The connected TV (CTV) industry has heard advertisers’ pleas for better, more universal measurement. Whether it’s increased direct integration with… Continue reading »
by AdExchanger // October 12th, 2020 //
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