• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»ctv walled gardens

TV Ad Buying Needs A Revolution – And Now Is The Time For Real Action

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Pam Zucker, SVP and head of marketing at Amobee.  In a recent interview, IAB CEO David Cohen challenged advertisers “to rethink how they buy television.” He highlighted the dramatic change in consumption since the onset… Continue reading »

by AdExchanger Guest Columnist // February 14th, 2022 //
»
Samantha Stockman headshot
How Buyers Can Capitalize On CTV’s Emerging Walled Gardens

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Samantha Stockman, group director at The Media Kitchen. This year’s virtual Newfronts made it clear: The connected TV (CTV) industry has heard advertisers’ pleas for better, more universal measurement. Whether it’s increased direct integration with… Continue reading »

by AdExchanger // October 12th, 2020 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • IBM Sets Its Sights On Cookieless Retargeting
  • Criteo Expects Sanction For Undisclosed GDPR Violation
  • AdExplainer: Can Contextual Targeting Work On Streaming TV?
  • Will Apple Be The New Ad Tech Challenger?
  • The Big Story: Meta’s HIPAA Violations And The Rise Of MMM
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved