Picnic Raises $1.25M To Support Ad Density Measurement And US Expansion
The UK-based ad marketplace announced an additional $1.25 million in funding to supplement its $3 million Series A round, with the goal of attaining profitability.
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Claritas Acquires Measurement Rival ArtsAI To Get In On The AI Boom
Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities.
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Viant Adds More Sellers To Its Supply-Path Optimization Program
The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying.
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