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»Maor Sadra

Product Teams Are The Mobile Marketers Of Tomorrow

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and CEO at Applift. The volume of data handled by mobile marketers is tremendous, and because of the fundamental role automated technologies play in this process,... Continue reading »
by AdExchanger // January 4th, 2019 //
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There Are No Organic App Downloads

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. Organic downloads rarely happen. With more than 2 million unique apps in Apple’s App Store and 3.8 million in Google’s... Continue reading »
by AdExchanger // August 7th, 2018 //
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Is Transparency Fueling Advertiser Paranoia?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. Digital advertisers say they want transparency, but I’m not sure many would know what to do with it once they... Continue reading »
by AdExchanger // February 26th, 2018 //
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Header Bidding: Dangerous For The Evolution Of Programmatic

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director at AppLift. There’s been a lot of prattle about the potential of header bidding. Some have even called it waterfalling by a different name, and that... Continue reading »
by AdExchanger // April 15th, 2016 //
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