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»Maor Sadra

Comic: The Other Shoe (Apple edition)
Why Would Apple’s ‘iDSP’ Succeed When iAd Failed?

The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. Digiday’s Ronan Shields broke the news on Wednesday. According to a late July job posting on its career website, Apple is seeking a senior product manager with experience building a mobile demand-side platform and optimizing mobile… Continue reading »
by Allison Schiff // August 4th, 2022 //
»
Moti Tal, cofounder & CTO, and Maor Sadra, co-founder & CEO, INCRMNTAL
INCRMNTAL Raises $4.1 Million In Seed Funding (And Has Some Strong Words For MTA)

Incrementality startup INCRMNTAL announced the close of its $4.1 million seed round on Monday, bringing its total funding to $5.5 million. The round was led by Play Ventures VC with participation from Heracles Capital, a $10 million fund focused on mobile investments that was launched in May by Mobile Dev Memo Founder and all-around mobile… Continue reading »
by Allison Schiff // July 25th, 2022 //
»
SKAdNetwork Three Point … Doh!

Today’s column is written by Maor Sadra, CEO and co-founder of INCRMNTAL. After this exclusive look for subscribers, the story will be published in full on AdExchanger.com tomorrow. Facebook CFO David Wehner has noted on multiple company earnings calls that investors should expect a revenue dip related to ad targeting headwinds, aka, Apple’s AppTrackingTransparency. But what… Continue reading »
by AdExchanger Guest Columnist // May 12th, 2021 //
»
INCRMNTAL Aims To Help Wean Apps Away From Last Touch And The IDFA

INCRMNTAL, a startup focused on incrementality testing and measurement, launched on Monday with $1.4 million in pre-seed funding. The round includes participation from a handful of angels, early stage venture firm toDay Ventures and the Mobile Dev Memo Investment Syndicate, an initiative that vets seed and pre-seed opportunities in the mobile space. Interest in incrementality,… Continue reading »
by Allison Schiff // October 5th, 2020 //
»
Product Teams Are The Mobile Marketers Of Tomorrow

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and CEO at Applift. The volume of data handled by mobile marketers is tremendous, and because of the fundamental role automated technologies play in this process,… Continue reading »
by AdExchanger // January 4th, 2019 //
»
There Are No Organic App Downloads

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. Organic downloads rarely happen. With more than 2 million unique apps in Apple’s App Store and 3.8 million in Google’s… Continue reading »
by AdExchanger // August 7th, 2018 //
»
Is Transparency Fueling Advertiser Paranoia?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. Digital advertisers say they want transparency, but I’m not sure many would know what to do with it once they… Continue reading »
by AdExchanger // February 26th, 2018 //
»
Header Bidding: Dangerous For The Evolution Of Programmatic

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director at AppLift. There’s been a lot of prattle about the potential of header bidding. Some have even called it waterfalling by a different name, and that… Continue reading »
by AdExchanger // April 15th, 2016 //
»
 

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