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»ad spend

What Will It Take To Unlock The Value Of Programmatic Direct?

“The Sell Sider” is a column written by the sell side of the digital media community.  Today’s column is written by Clayton Tarics, VP of product management at FatTail. Increasing privacy regulations and anti-tracking measures are making it harder, riskier and more expensive for advertisers to reach target audiences. It’s also getting harder for publishers… Continue reading »
by AdExchanger Guest Columnist // February 11th, 2022 //
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YouTube Gaining More National Brand Advertising; A Missed Opportunity For Machine Learning

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings calls last week mark two converging trends in brand advertising and the decline of linear TV. NBC is haggling with advertisers of the Olympics because ratings are down – 42% down – at the halfway… Continue reading »
by AdExchanger // August 3rd, 2021 //
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Digital Dominates Disney’s Upfronts; Facebook Users Plateau

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cruella’s Revenge Inflation isn’t only for consumer goods apparently. Disney’s ad sales team has wrapped up its upfront negotiations with double-digit CPM increases, a huge win for the network, Jason Lynch reports for Adweek. Disney CEO Bob Chapek said at a Credit Suisse conference,… Continue reading »
by AdExchanger // June 15th, 2021 //
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GroupM: Digital Will Capture More Than Half Of All Ad Spend In 2021

Advertising revenue in the United States is expected to increase by 22% to $279 billion in 2021, a sign that the industry has turned a corner following the uncertainty during the COVID-19 pandemic, according to GroupM’s mid-year forecast released Thursday. Digital advertising revenue will grow even faster, by 33%, in 2021 – building on last… Continue reading »
by Tony Rifilato // June 10th, 2021 //
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Upfronts Predicted To Bounce Back; Google Faces Second Antitrust Suit In Germany

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bouncing Back The virtual Upfronts have concluded; the celebrities have bounced; the guest DJs are spinning on Brooklyn rooftops. And the time has come for advertisers to commit. The broadcast industry wants to know whether flashy presentations by Disney, NBCUniversal, ViacomCBS, WarnerMedia and others… Continue reading »
by AdExchanger // May 26th, 2021 //
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Mobile Ad Blocking On The Rise; Meredith Sells Its Local TV Stations For $2.7 Billion

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chocka-ad-blocker While everyone is freaking about the phaseout of third parties cookies and low IDFA opt-in rates, don’t forget – an estimated 40% of US adults already block online ads on PCs or phones. According to new data from Blockthrough reported by CNET, ad blocking… Continue reading »
by AdExchanger // May 4th, 2021 //
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Magna Predicts Faster Than Expected Rebound, With 2021 Ad Spend Set To Hit $240B

Magna’s US ad spend forecast released Wednesday paints an optimistic picture for the ad industry, following the uncertainty caused by the COVID-19 pandemic. The IPG agency said that a quicker than anticipated economic recovery, supported by a new stimulus package, a decline in COVID rates and return to normal sporting events, will boost ad spending… Continue reading »
by Tony Rifilato // March 31st, 2021 //
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Dorsey Acknowledges That Twitter Can Be Toxic; Marketers Warm Up To Podcasts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stating The Obvious Twitter CEO Jack Dorsey publicly acknowledged for the first time that the platform did play a role in the riot at the US Capitol on Jan. 6 that left five people dead. The admission came during last week’s Senate Judiciary hearing… Continue reading »
by AdExchanger // March 29th, 2021 //
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Dorsey, Zuck And Pichai Grilled By Senate Again; Big Tech Spends Loads On Lobbying

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Grilling Mark Zuckerberg, Jack Dorsey and Sundar Pichai were back for more on Thursday during another Senate Judiciary hearing at which their respective platforms – Facebook, Twitter and Google — were again criticized for anticompetitive practices, misinformation and an array of social problems.… Continue reading »
by AdExchanger // March 26th, 2021 //
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House Dems Inquire About Facebook Weapons Ads; Networks Push Linear Ad Dollars To Streaming

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Guns And Misinformation Facebook is in the line of fire, with House Democrats demanding answers over how the company targeted gun accessory ads next to misinformation about the election as well as news about the Jan. 6 US Capitol riot. CNBC reports that 23… Continue reading »
by AdExchanger // March 9th, 2021 //
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