»ad spend

Magna Predicts Faster Than Expected Rebound, With 2021 Ad Spend Set To Hit $240B

Magna’s US ad spend forecast released Wednesday paints an optimistic picture for the ad industry, following the uncertainty caused by the COVID-19 pandemic. The IPG agency said that a quicker than anticipated economic recovery, supported by a new stimulus package, a decline in COVID rates and return to normal sporting events, will boost ad spending... Continue reading »

by Tony Rifilato // March 31st, 2021 //

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Dorsey Acknowledges That Twitter Can Be Toxic; Marketers Warm Up To Podcasts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stating The Obvious Twitter CEO Jack Dorsey publicly acknowledged for the first time that the platform did play a role in the riot at the US Capitol on Jan. 6 that left five people dead. The admission came during last week’s Senate Judiciary hearing... Continue reading »

by AdExchanger // March 29th, 2021 //

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Dorsey, Zuck And Pichai Grilled By Senate Again; Big Tech Spends Loads On Lobbying

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Grilling Mark Zuckerberg, Jack Dorsey and Sundar Pichai were back for more on Thursday during another Senate Judiciary hearing at which their respective platforms – Facebook, Twitter and Google — were again criticized for anticompetitive practices, misinformation and an array of social problems.... Continue reading »

by AdExchanger // March 26th, 2021 //

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House Dems Inquire About Facebook Weapons Ads; Networks Push Linear Ad Dollars To Streaming

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Guns And Misinformation Facebook is in the line of fire, with House Democrats demanding answers over how the company targeted gun accessory ads next to misinformation about the election as well as news about the Jan. 6 US Capitol riot. CNBC reports that 23... Continue reading »

by AdExchanger // March 9th, 2021 //

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Facebook Bolsters Brand Safety Tools; Apple's Privacy Day Leaves Ad Tech In The Lurch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe? With brands and agencies calling on social media platforms to ensure ads aren’t adjacent to harmful content, Facebook announced that it’s building a tool for advertisers to keep their ad placements away from certain topics in its News Feed. Per CNBC, the... Continue reading »

by AdExchanger // February 1st, 2021 //

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Comic: Digital Ad Spend Surges

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...

by Nate Neal // December 4th, 2020 //

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Ken Blom, BuzzFeed’s SVP of ad strategy and partnerships

BuzzFeed Starts Buzzing Again As Advertisers Return

Here’s a little good news from the publishing world for a change: BuzzFeed will restore staff salaries this month and end a program that cut union members’ schedules and pay by 20%. In late March, BuzzFeed was one of the first publishers to announce pandemic-related cost-cutting measures with tiered 5% to 25% salary cuts, followed... Continue reading »

by Allison Schiff // September 11th, 2020 //

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Comic: On Or Off?

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...

by Nate Neal // June 12th, 2020 //

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Some Brands Pause Facebook Campaigns; Ad Industry Tries To Scuttle CCPA Amendment

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To Facebook, Or Not To Facebook? Facebook has lost some advertisers since CEO Mark Zuckerberg refused to remove posts by President Trump that glorify violence. Agencies including Pearmill and Verasoni Worldwide are advising clients to suspend campaigns while protests continue, The New York Times... Continue reading »

by AdExchanger // June 11th, 2020 //

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