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»ad spend

OTT Ad Prices Explode; OOH Endures As A Bright Spot In Legacy Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supply Constrained Advertisers are shifting their TV budgets to streaming platforms so quickly that demand for OTT inventory will far outstrip supply this year, Digiday reports. Currently, just a handful of streaming players sell ad inventory, though more will open up when NBC’s Peacock... Continue reading »
by AdExchanger // January 3rd, 2020 //
»
Zenith And Magna: Total Ad Spend Growth May Be Soft, But Mobile, Search And Social Are Superstars

There’s no more US presidential election or splashy Summer Olympics to prop up ad spend, but there is still growth to be found – especially on the mobile front. Although the growth rate in total ad spend has slowed, global mobile advertising is on pace to reach $110 billion this year, surpassing the $100 billion mark... Continue reading »
by Kelly Liyakasa // June 19th, 2017 //
»
Zenith: PMPs Will Overtake RTB Buying By 2018

Programmatic ad spend will grow faster globally than all other buying methods in 2017, according to Zenith’s Programmatic Marketing Forecast, released Monday. Zenith also reported that premium buying models like private marketplaces (PMPs) are taking off as RTB tapers off. Globally, programmatic will account for 64% of digital display spend by 2018, or $64.1 billion. “We... Continue reading »
by Alison Weissbrot // November 28th, 2016 //
»

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